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~person:"Flavián Blanco, Carlos"
~person:"Vrontis, Demetris"
~person:"Walsh, Gianfranco"
~subject:"Internet marketing"
~subject:"Social Web"
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Internet marketing
Social Web
Social web
53
Consumer behaviour
28
Konsumentenverhalten
28
Welt
25
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25
Online-Marketing
13
Viral marketing
11
Virales Marketing
11
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10
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9
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9
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9
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9
Relationship marketing
9
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English
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German
9
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Flavián Blanco, Carlos
Vrontis, Demetris
Walsh, Gianfranco
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
33
Qiu, Liangfei
32
Bailey, Michael
29
Füller, Johann
29
Law, Chun Hung Roberts
29
Whinston, Andrew B.
28
Hajli, Nick
26
Tan, Yong
25
Ozuem, Wilson
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Martínez-López, Francisco J.
22
Rita, Paulo
22
Filieri, Raffaele
21
Pitt, Leyland F.
21
Kreutzer, Ralf T.
20
Petrova, Maria
20
Sabatini, Fabio
20
Harrigan, Paul
19
Allcott, Hunt
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Ahuja, Vandana
17
Enikolopov, Ruben
17
Gu, Bin
17
Hinz, Oliver
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Thaichon, Park
17
Wirtz, Bernd W.
17
Laurell, Christofer
16
Rana, Nripendra P.
16
Skiera, Bernd
16
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Journal of business research : JBR
8
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Journal of marketing communications
3
Psychology & marketing
3
International journal of internet marketing and advertising : IJIMA
2
Journal of Asia Business Studies
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
Advances in electronic marketing
1
Connectivity and knowledge management in virtual organizations : networking and developing interactive communications
1
Contemporary research in e-branding
1
Contextual evolution across markets, disciplines and sectors
1
Corporate reputation review : an international journal
1
E-entrepreneurship and ICT ventures : strategy, organization and technology
1
Electronic markets : the international journal on networked business
1
European management journal
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Global business & economics review
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of hospitality management
1
Journal for global business advancement : JGBA
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international management
1
Journal of promotion management : JPM
1
Journal of vocational behavior
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Marketing : ZFP ; journal of research and management
1
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Technological forecasting & social change : an international journal
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1
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ECONIS (ZBW)
53
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
3
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
4
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
5
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
6
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
7
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
8
Antecedents to enculturation and acculturation for diffusion of knowledge using internet applications : an empirical investigation
Chaudhuri, Ranjan
;
Chatterjee, Sheshadri
;
Siachou, Evangelia
- In:
Journal for global business advancement : JGBA
15
(
2022
)
3
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014308983
Saved in:
9
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
Vrontis, Demetris
;
Basile, Gianpaolo
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
5
,
pp. 1222-1244
Persistent link: https://www.econbiz.de/10013387549
Saved in:
10
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
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