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~person:"Flavián Blanco, Carlos"
~person:"Wang, Qi"
~subject:"Social web"
~subject:"Virales Marketing"
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Social web
Virales Marketing
Social Web
26
Consumer behaviour
16
Konsumentenverhalten
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Viral marketing
10
Internet marketing
4
Online-Marketing
4
Virtual reality
4
Virtuelle Realität
4
Beziehungsmarketing
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augmented reality
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2001 ; 2008
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26
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Flavián Blanco, Carlos
Wang, Qi
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
30
Qiu, Liangfei
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
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Journal of business research : JBR
7
Psychology & marketing
3
Journal of marketing communications
2
Advances in electronic marketing
1
Asia-Pacific journal of financial studies
1
Connectivity and knowledge management in virtual organizations : networking and developing interactive communications
1
Contemporary research in e-branding
1
Electronic commerce research
1
Environmental and resource economics
1
Finance research letters
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Tourism management : research, policies, practice
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ECONIS (ZBW)
26
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1
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
2
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
3
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
4
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
5
Blow the lid off : public complaints, bargaining power, and government responsiveness on social media
Wang, Qi
;
Liu, Mengdi
;
Xu, Jintao
;
Zhang, Bing
- In:
Environmental and resource economics
85
(
2023
)
1
,
pp. 133-166
Persistent link: https://www.econbiz.de/10014252028
Saved in:
6
The role of social media in financial risk prediction : evidence from China
Wang, Qi
;
Zhang, Chenghu
;
Li, Zheng
- In:
Asia-Pacific journal of financial studies
51
(
2022
)
4
,
pp. 618-650
Persistent link: https://www.econbiz.de/10013460998
Saved in:
7
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
8
Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.
;
Flavián Blanco, Carlos
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
Saved in:
9
Platform characteristics and online peer-to-peer lending : evidence from China
Wang, Qi
;
Xiong, Xiong
;
Zheng, Zunxin
- In:
Finance research letters
38
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012490309
Saved in:
10
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
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