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~person:"Flavián Blanco, Carlos"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Virales Marketing
Consumer behaviour
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Article
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Article in journal
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Flavián Blanco, Carlos
Law, Chun Hung Roberts
17
Filieri, Raffaele
11
Law, Rob
10
Mariani, Marcello M.
10
Bigné Alcañiz, J. Enrique
9
Tan, Yong
9
Ye, Qiang
9
Kim, Jong Min
8
Sparks, Beverley
8
Akram, Umair
7
Bilgihan, Anil
7
Dwivedi, Yogesh Kumar
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Li, Hengyun
7
Liang, Sai
7
Loureiro, Sandra Maria Correia
7
Okumus, Fevzi
7
Pelsmacker, Patrick de
7
Roy, Gobinda
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Schweidel, David A.
7
Wu, Luorong
7
Xie, Karen L.
7
Berger, Jonah
6
Dens, Nathalie
6
Fan, Weiguo
6
Jayawardhena, Chanaka
6
Ranaweera, Chatura
6
Rita, Paulo
6
Ruiz Mafe, Carla
6
Verma, Sanjeev
6
Wallace, Elaine
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Xiang, Zheng
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Zhang, Jing
6
Balaji, M. S.
5
Basu, Rituparna
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Bilal, Muhammad
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Borghi, Matteo
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Bradley, Graham L.
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Casaló, Luis V.
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Psychology & marketing
2
International journal of hospitality management
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of retailing and consumer services
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ECONIS (ZBW)
7
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1
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
2
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
3
Consumer empowerment in interactive advertising and eWOM consequences : The PITRE model
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012203381
Saved in:
4
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
5
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
6
Avoiding the dark side of positive online consumer reviews : enhancing reviews' usefulness for high risk-averse travelers
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1829-1835
Persistent link: https://www.econbiz.de/10011384129
Saved in:
7
Providing online public services successfully : the role of confirmation of citizens' expectations
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián Blanco, Carlos
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10008667913
Saved in:
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