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~person:"Florido-Benítez, Lázaro"
~subject:"Mobile marketing"
~subject:"Mobilkommunikation"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Forschungsbericht"
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Mobile marketing
Mobilkommunikation
Internet marketing
2
Mobile Business
2
Mobile Marketing
2
Mobile business
2
Mobile communications
2
Online-Marketing
2
Air transport
1
Airline
1
Airport
1
App
1
Fluggesellschaft
1
Flughafen
1
International business
1
International marketing
1
International mobile marketing
1
Internationales Marketing
1
Luftverkehr
1
Mobile Anwendung
1
Mobile application
1
Mobile strategies
1
Multinationales Unternehmen
1
Transnational corporation
1
Ubiquity
1
ancillary revenues
1
app
1
mobile marketing
1
satisfaction
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Article in journal
Dissertation u.a. Prüfungsschriften
Forschungsbericht
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2
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English
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Florido-Benítez, Lázaro
Gerpott, Torsten J.
19
Asongu, Simplice
17
Dwivedi, Yogesh Kumar
12
Grzybowski, Lukasz
12
Whalley, Jason
12
Madden, Gary
11
Funk, Jeffrey L.
10
Bohlin, Erik
9
Cave, Martin
9
Ghose, Anindya
9
Liébana-Cabanillas, Francisco
8
Luo, Xueming
8
Maicas, Juan Pablo
8
Park, Sangwon
8
Valletti, Tommaso M.
8
Bichler, Martin
7
Corrocher, Nicoletta
7
Gruber, Harald
7
Karjaluoto, Heikki
7
Kim, Seongcheol
7
Kruse, Jörn
7
Prasad, Rohit
7
Wang, Dan
7
Williams, Michael D.
7
Cricelli, Livio
6
Fang, Zheng
6
Foros, Øystein
6
Genakos, Christos
6
Han, Sang Pil
6
Haucap, Justus
6
Morosan, Cristian
6
Okazaki, Shintaro
6
Pagani, Margherita
6
Park, Myeong-cheol
6
Reuver, Mark de
6
Shankar, Venkatesh
6
Sridhar, Varadharajan
6
Akroush, Mamoun N.
5
Büllingen, Franz
5
Chawla, Deepak
5
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Benchmarking : an international journal
1
International journal of leisure and tourism marketing : IJLTM
1
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ECONIS (ZBW)
2
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International mobile marketing : a satisfactory concept for companies and users in times of pandemic
Florido-Benítez, Lázaro
- In:
Benchmarking : an international journal
29
(
2022
)
6
,
pp. 1826-1856
Persistent link: https://www.econbiz.de/10013370974
Saved in:
2
The effects of mobile applications as a marketing tool in airport infrastructure and airlines
Florido-Benítez, Lázaro
;
Alcázar Martínez, Benjamin del
- In:
International journal of leisure and tourism marketing …
4
(
2015
)
3/4
,
pp. 222-240
Persistent link: https://www.econbiz.de/10011541332
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