International mobile marketing : a satisfactory concept for companies and users in times of pandemic
Lázaro Florido-Benítez
| Year of publication: |
2022
|
|---|---|
| Authors: | Florido-Benítez, Lázaro |
| Published in: |
Benchmarking : an international journal. - Bingley : Emerald, ISSN 1758-4094, ZDB-ID 2007988-6. - Vol. 29.2022, 6, p. 1826-1856
|
| Subject: | App | International business | International mobile marketing | Mobile strategies | Ubiquity | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Mobile Business | Mobile business | Mobile Anwendung | Mobile application | Multinationales Unternehmen | Transnational corporation | Coronavirus | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/BIJ-06-2021-0303 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013370974