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~person:"Florido-Benítez, Lázaro"
~subject:"Mobile marketing"
~type_genre:"Article in journal"
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Forschungsbericht"
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Mobile marketing
Internet marketing
2
Mobile Business
2
Mobile Marketing
2
Mobile business
2
Mobile communications
2
Mobilkommunikation
2
Online-Marketing
2
Air transport
1
Airline
1
Airport
1
App
1
Fluggesellschaft
1
Flughafen
1
International business
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International marketing
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International mobile marketing
1
Internationales Marketing
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Luftverkehr
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Mobile Anwendung
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Mobile application
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Mobile strategies
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Multinationales Unternehmen
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Transnational corporation
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Ubiquity
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app
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mobile marketing
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Florido-Benítez, Lázaro
Luo, Xueming
5
Ghose, Anindya
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Shankar, Venkatesh
4
Andrews, Michelle
3
Bart, Yakov
3
Cui, Xuebin
3
Fang, Zheng
3
Spann, Martin
3
Stephen, Andrew T.
3
Arnita, Devi
2
Bernritter, Stefan F.
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Brandt, Tobias
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Drossos, Dimitris A.
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Gao, Tao
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Kumar, Vikas
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Maseeh, Haroon Iqbal
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Maseke, Bernardus Franco
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Neumann, Dirk
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Rafieian, Omid
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Rohm, Andrew J.
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Smith, Katherine Taken
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Sultan, Fareena
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Sárváry, Miklós
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Varnali, Kaan
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Verhoef, Peter C.
2
Willing, Christoph
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Wästlund, Erik
2
Yoganarasimhan, Hema
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Zubcsek, Peter Pal
2
Aas, Tor Helge
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Benchmarking : an international journal
1
International journal of leisure and tourism marketing : IJLTM
1
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ECONIS (ZBW)
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International mobile marketing : a satisfactory concept for companies and users in times of pandemic
Florido-Benítez, Lázaro
- In:
Benchmarking : an international journal
29
(
2022
)
6
,
pp. 1826-1856
Persistent link: https://www.econbiz.de/10013370974
Saved in:
2
The effects of mobile applications as a marketing tool in airport infrastructure and airlines
Florido-Benítez, Lázaro
;
Alcázar Martínez, Benjamin del
- In:
International journal of leisure and tourism marketing …
4
(
2015
)
3/4
,
pp. 222-240
Persistent link: https://www.econbiz.de/10011541332
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