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~person:"Fong, Nathan M."
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Feldforschung
4
Field research
4
Mobile marketing
3
Duopol
2
Duopoly
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Kino
2
Kundenbindungsprogramm
2
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2
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targeting
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Fong, Nathan M.
Luo, Xueming
73
Luo, Xiao
21
Fang, Zheng
17
Andrews, Michelle
9
Kwong, C.K.
7
Luo, X.G.
7
Phang, Chee Wei
7
Tang, J.F.
7
Aspara, Jaakko
6
Chen, Yi-chun
6
Homburg, Christian
6
Luo, X. G.
6
Kwong, C. K.
5
Tang, J. F.
5
Wang, Xiaoyi
5
Luo, X.
4
Raithel, Sascha
4
CHENG, M. F.
3
Cheng, Zhang
3
Dubé, Jean-Pierre
3
LUO, X. D.
3
Li, Jing
3
Lin, Zhijie
3
Luo, Xiaodong
3
Luo, Xuan
3
Mu, L.F.
3
Qin, Marco Shaojun
3
Qu, Zhe
3
Wieseke, Jan
3
YANG, J. H.
3
Zhang, Jie Jennifer
3
Zhang, Yuchi
3
Zheng, Qinqin
3
Bhattacharya, C. B.
2
Deng, S. F.
2
Du, Shuili
2
Duan, Yunlong
2
Ghose, Anindya
2
Greenberg, Joseph
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
5
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Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.
;
Zhang, Yuchi
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
Saved in:
2
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
3
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
4
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre H.
;
Fang, Zheng
;
Fong, Nathan M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011454985
Saved in:
5
Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.
;
Fang, Zheng
;
Luo, Xueming
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
Saved in:
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