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~person:"Ford, John B."
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Konsumentenverhalten
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Advertising effects
12
Werbewirkung
12
Advertising
9
Consumer behaviour
3
Amazon Mechanical Turk
2
Bibliometrics
2
Bibliometrie
2
Charitable organization
2
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2
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nostalgia
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Ford, John B.
Pelsmacker, Patrick de
35
Gierl, Heribert
29
Septianto, Felix
26
Dens, Nathalie
25
Diehl, Sandra
22
Eisend, Martin
22
Esch, Franz-Rudolf
22
Rosengren, Sara
17
Taylor, Charles Raymond
17
Yoon, Sukki
17
Huber, Frank
16
Stafford, Marla Royne
16
Wilbur, Kenneth C.
16
Bauer, Hans H.
15
Kaiser, Harry M.
15
Pauwels, Koen
15
Reijmersdal, Eva A. van
15
Terlutter, Ralf
15
Yoon, Hye Jin
15
Dahlén, Micael
14
Hudders, Liselot
13
Muehling, Darrel D.
13
Torres, Ivonne M.
13
Choi, Yung Kyun
12
Kareklas, Ioannis
12
Matthes, Jörg
12
Rozendaal, Esther
12
Chang, Chingching
11
Evans, Nathaniel J.
11
Malik, Garima
11
Mueller, Barbara
11
Naderer, Brigitte
11
Sahni, Navdeep S.
11
Wilson, Rick T.
11
Wu, Linwan
11
Bellman, Steven
10
Buijzen, Moniek
10
Chan, Kara
10
Dodoo, Naa Amponsah
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business research : JBR
2
American business review
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Psychology & marketing
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ECONIS (ZBW)
10
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1
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
2
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
3
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
4
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
Saved in:
5
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
6
Amazon's Mechanical Turk : a comment
Ford, John B.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 156-158
Persistent link: https://www.econbiz.de/10011686524
Saved in:
7
Reply to "Amazon's Mechanical Turk : a comment"
Kees, Jeremy
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 159-162
Persistent link: https://www.econbiz.de/10011686525
Saved in:
8
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
9
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
10
A prescriptive essay concerning sex role portrayals in international advertising contexts
Ford, John B.
;
LaTour, Michael S.
;
Clarke, Irvine
- In:
American business review
22
(
2004
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10001968954
Saved in:
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