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~person:"Foroudi, Mohammad Mahdi"
~subject:"Brand image"
~subject:"Cinema"
~subject:"Markenführung"
~subject:"Social web"
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Brand image
Cinema
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Markenimage
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2
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2
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2
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Foroudi, Mohammad Mahdi
Ko, Eunju
14
Diamantopoulos, Adamantios
12
Filieri, Raffaele
12
Foroudi, Pantea
12
Melewar, T. C.
11
Valette-Florence, Pierre
11
Veloutsou, Cleopatra
11
Gupta, Suraksha
10
Kim, Kyung Hoon
8
Michel, Géraldine
8
Teng, Lefa
8
Casaló, Luis V.
7
De Chernatony, Leslie
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7
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7
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6
Buil, Isabel
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Dennis, Charles
6
Dwivedi, Yogesh Kumar
6
Krishen, Anjala S.
6
Merchant, Altaf
6
Roy, Sanjit
6
Shukla, Paurav
6
Voyer, Benjamin G.
6
Wallpach, Sylvia von
6
Wu, Chih-Wen
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
5
Bigné Alcañiz, J. Enrique
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Bruhn, Manfred
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Christodoulides, George
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Ekinci, Yuksel
5
Guzman, Francisco
5
Ibáñez-Sánchez, Sergio
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Mühlbacher, Hans
5
Oghazi, Pejvak
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Phau, Ian
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Pina, José M.
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Roper, Stuart
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Journal of business research : JBR
4
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ECONIS (ZBW)
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Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
3
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
4
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
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