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~person:"Foroudi, Pantea"
~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Market research"
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B-to-B-Marketing
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78
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77
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77
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75
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75
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75
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Foroudi, Pantea
Huber, Frank
Malhotra, Naresh K.
Burmann, Christoph
116
Esch, Franz-Rudolf
107
Baumgarth, Carsten
85
Homburg, Christian
80
Melewar, T. C.
76
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62
Han, Heesup
59
Keller, Kevin Lane
57
Bruhn, Manfred
55
Wiedmann, Klaus-Peter
55
Herrmann, Andreas
54
Kleinaltenkamp, Michael
54
Ahlert, Dieter
51
Meffert, Heribert
51
Bang, Nguyen
48
Kumar, V.
48
Loureiro, Sandra Maria Correia
48
Backhaus, Klaus
47
Balmer, John M. T.
45
Pepels, Werner
43
Svensson, Göran
43
De Chernatony, Leslie
41
Phau, Ian
40
Sattler, Henrik
38
Merrilees, Bill
37
Diamantopoulos, Adamantios
36
Decker, Reinhold
35
Woodside, Arch G.
35
Fournier, Susan
33
Mittal, Vikas
33
Pitt, Leyland F.
33
Mattila, Anna S.
32
Romaniuk, Jenni
32
Uggla, Henrik
32
Wildner, Raimund
32
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8
SAGE library in marketing
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4
Journal of business-to-business marketing
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Building corporate identity, image and reputation in the digital era
3
Conjoint measurement : methods and applications
3
Corporate reputation review
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fundamentals of marketing research ; Vol. 1
3
Legends in marketing
3
Psychology & marketing
3
Review of Marketing Research Ser.
3
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
3
Fundamentals of marketing research ; Vol. 6
2
International journal of hospitality management
2
Journal of business economics : JBE
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Routledge studies in marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Springer eBook Collection / Business and Economics
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
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1
Emerald insight
1
European business review
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European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 4
1
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ECONIS (ZBW)
167
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167
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media
marketing
and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
4
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
5
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
6
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
7
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
8
Evaluating constitutive dimensions of CSR e-communication : a comparison between "business-to-business" and "close-to-market" companies
Palazzo, Maria
;
Vollero, Agostino
;
Foroudi, Pantea
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 341-355
Persistent link: https://www.econbiz.de/10012196323
Saved in:
9
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
10
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
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