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~person:"Foroudi, Pantea"
~person:"Huber, Frank"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand management"
~subject:"Market research"
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B-to-B-Marketing
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82
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78
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77
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77
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75
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75
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75
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73
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Foroudi, Pantea
Huber, Frank
Malhotra, Naresh K.
Burmann, Christoph
116
Esch, Franz-Rudolf
107
Baumgarth, Carsten
86
Melewar, T. C.
74
Keller, Kevin Lane
57
Bauer, Hans H.
53
Homburg, Christian
52
Ahlert, Dieter
51
Herrmann, Andreas
51
Kleinaltenkamp, Michael
51
Meffert, Heribert
51
Wiedmann, Klaus-Peter
50
Bruhn, Manfred
46
Backhaus, Klaus
45
Balmer, John M. T.
45
De Chernatony, Leslie
41
Bang, Nguyen
40
Kumar, V.
38
Loureiro, Sandra Maria Correia
38
Pepels, Werner
38
Sattler, Henrik
38
Merrilees, Bill
37
Phau, Ian
37
Diamantopoulos, Adamantios
35
Decker, Reinhold
34
Fournier, Susan
33
Romaniuk, Jenni
32
Uggla, Henrik
32
Wildner, Raimund
32
Woodside, Arch G.
31
Hruschka, Harald
30
MacInnis, Deborah J.
30
Pitt, Leyland F.
30
Voeth, Markus
30
Christodoulides, George
29
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29
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4
Journal of business-to-business marketing
4
Building corporate identity, image and reputation in the digital era
3
Conjoint measurement : methods and applications
3
Corporate reputation review
3
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Fundamentals of marketing research ; Vol. 1
3
Legends in marketing
3
Psychology & marketing
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
International journal of hospitality management
2
Journal of marketing research : JMR
2
Routledge studies in marketing
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Springer eBook Collection / Business and Economics
2
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Conjoint measurement : methods and applications ; with 91 tables
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Emerald insight
1
European business review
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 4
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of automotive technology and management : IJATM
1
International journal of contemporary hospitality management
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ECONIS (ZBW)
155
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1
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155
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media
marketing
and lov...
Lari, Helnaz Ahmadi
;
Foroudi, Pantea
;
Imani, Saheb
- In:
Building corporate identity, image and reputation in …
,
(pp. 307-346)
.
2022
Persistent link: https://www.econbiz.de/10012609402
Saved in:
4
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
5
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
6
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
7
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
8
Evaluating constitutive dimensions of CSR e-communication : a comparison between "business-to-business" and "close-to-market" companies
Palazzo, Maria
;
Vollero, Agostino
;
Foroudi, Pantea
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 341-355
Persistent link: https://www.econbiz.de/10012196323
Saved in:
9
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
10
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
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