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~person:"Foroudi, Pantea"
~person:"Melewar, T. C."
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Search: subject:"branding"
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Brand management
92
Markenführung
92
Brand image
37
Markenimage
37
Consumer behaviour
29
Konsumentenverhalten
29
Corporate reputation
28
Firmenimage
28
Brand
24
Markenartikel
24
Brand architecture
23
Markenarchitektur
23
Marketing management
16
Marketingmanagement
16
Marketing
12
Place marketing
11
Reputation
11
Standortmarketing
11
Unternehmenskultur
10
Welt
9
World
9
Corporate culture
8
Higher education institution
8
Hochschule
8
Tourism marketing
8
Tourismusmarketing
8
Beziehungsmarketing
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Designation of origin
6
Herkunftsbezeichnung
6
Public relations
6
Relationship marketing
6
Social Web
6
Social web
6
Öffentlichkeitsarbeit
6
Brand reputation
5
Markenpolitik
5
Branchenentwicklung
4
Customer satisfaction
4
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58
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1
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Article
81
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27
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77
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77
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14
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10
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English
108
Author
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Foroudi, Pantea
Melewar, T. C.
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
92
Huber, Frank
64
Tomczak, Torsten
64
Meffert, Heribert
63
Keller, Kevin Lane
62
Bruhn, Manfred
58
Balmer, John M. T.
56
Ahlert, Dieter
49
Merrilees, Bill
49
De Chernatony, Leslie
46
Bang, Nguyen
40
Kernstock, Joachim
39
Loureiro, Sandra Maria Correia
39
Bauer, Hans H.
38
Phau, Ian
38
Wiedmann, Klaus-Peter
38
Schmidt, Holger J.
37
Ind, Nicholas
34
Fournier, Susan
33
Gupta, Suraksha
33
Iglesias, Oriol
33
Sattler, Henrik
33
Uggla, Henrik
33
Herrmann, Andreas
31
Christodoulides, George
29
Guzman, Francisco
29
Strebinger, Andreas
29
MacInnis, Deborah J.
28
Peitz, Martin
28
Romaniuk, Jenni
28
Swoboda, Bernhard
28
Vrontis, Demetris
28
Völckner, Franziska
28
Brexendorf, Tim Oliver
27
King, Ceridwyn
27
Ko, Eunju
27
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Journal of business research : JBR
18
Building corporate identity, image and reputation in the digital era
5
European journal of marketing : EJM
5
International studies of management and organization
5
The journal of brand management : an international journal
5
The marketing review
4
Corporate reputation review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Marketing intelligence & planning
3
Qualitative market research : an international journal
3
International journal of hospitality management
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Routledge studies in marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of destination marketing & management
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
Qualitative Market Research: An International Journal
1
Routledge Studies in Marketing
1
Technological forecasting & social change : an international journal
1
The European business journal
1
The Routledge companion to contemporary brand management
1
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ECONIS (ZBW)
106
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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1
Corporate
Branding
in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Digital transformation and corporate
branding
: opportunities and pitfalls for identity and reputation management
Cuomo, Maria Teresa
(
ed.
);
Foroudi, Pantea
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493420
Saved in:
3
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
4
Fly me to the moon : from corporate
branding
orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
5
Building and sustaining personal brand : examining the effectiveness of personal
branding
in the context of education
Tourky, Marwa
;
Foroudi, Pantea
;
Al-Zadjali, Fatma Haji
- In:
Building corporate identity, image and reputation in …
,
(pp. 467-486)
.
2022
Persistent link: https://www.econbiz.de/10012609418
Saved in:
6
Corporate brand design : developing and managing brand identity
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
-
2022
how it builds customer perception of the brand; corporate architecture design and the
branding
of space and place; brand …
Persistent link: https://www.econbiz.de/10012548766
Saved in:
7
Corporate brand design : developing and managing brand identity
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
-
2022
Persistent link: https://www.econbiz.de/10013176411
Saved in:
8
Building corporate identity, image and reputation in the digital era
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2022
experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate
branding
, identity …
Persistent link: https://www.econbiz.de/10012485177
Saved in:
9
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
10
Towards a
branding
oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
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