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~person:"Foroudi, Pantea"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Großbritannien"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
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Brand image
Brand management
Großbritannien
Markenführung
Marketing theory
Marketingtheorie
Marketing management
9
Marketingmanagement
9
Corporate reputation
3
Firmenimage
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Consumer behaviour
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Markenartikel
2
Marketing
2
Relationship marketing
2
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1
Brand architecture
1
Brand competitiveness
1
Brand differentiation
1
Brand elements
1
Brand identity
1
Brand setting
1
Brand value
1
Commitment
1
Communication
1
Communications
1
Competence
1
Competencies
1
Competition
1
Confidence
1
Consumer–Brand relationships
1
Corporate culture
1
Corporate experience
1
Corporate logo
1
Corporate personality
1
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1
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Foroudi, Pantea
Melewar, T. C.
17
Sheth, Jagdish N.
13
Kitchen, Philip J.
11
Tadajewski, Mark
11
Balmer, John M. T.
9
Hunt, Shelby D.
9
Laukkanen, Tommi
9
Layton, Roger A.
8
O'Cass, Aron
8
Dekimpe, Marnik G.
7
Ko, Eunju
7
Lehmann, Donald R.
7
Šerić, Maja
7
Hirvonen, Saku
6
Nufer, Gerd
6
Reijonen, Helen
6
Rowley, Jennifer
6
Schultz, Don E.
6
Shaw, Eric H.
6
Urde, Mats
6
Wooliscroft, Ben
6
Wymer, Walter
6
Baumgarth, Carsten
5
Bronnenberg, Bart J.
5
Heerde, Harald J. van
5
Le Meunier-FitzHugh, Kenneth
5
Merrilees, Bill
5
Morgan, Neil A.
5
Piercy, Nigel
5
Stremersch, Stefan
5
Wiedmann, Klaus-Peter
5
Balmer, John M.T.
4
Bang Nguyen Viet
4
Bang, Nguyen
4
Bennett, Roger
4
Brown, Stephen
4
Christodoulides, George
4
Dennis, Charles
4
Eisend, Martin
4
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Journal of business research : JBR
2
European journal of marketing : EJM
1
International journal of hospitality management
1
International studies of management and organization
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
6
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
3
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
4
Place/nation branding and marketing : rethinking synergies and relations
Foroudi, Pantea
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 595-596
Persistent link: https://www.econbiz.de/10012257660
Saved in:
5
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
6
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
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