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~person:"Foroudi, Pantea"
~subject:"Relationship marketing"
~subject:"United Kingdom"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Relationship marketing
United Kingdom
Brand management
25
Markenführung
25
Brand image
17
Markenimage
17
Corporate reputation
14
Firmenimage
14
Marketing management
14
Marketingmanagement
14
Beziehungsmarketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Brand
9
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9
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9
Marketing
7
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7
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6
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4
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Advertising effects
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Brand reputation
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Aufsatz in Zeitschrift
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Foroudi, Pantea
Han, Heesup
53
Kumar, V.
49
Hollebeek, Linda D.
43
Mattila, Anna S.
37
Homburg, Christian
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Bruhn, Manfred
34
Smith, Alan D.
33
Wright, Mike
33
Prentice, Catherine
31
Palmatier, Robert W.
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
28
Herrmann, Andreas
27
Vrontis, Demetris
27
Grewal, Dhruv
25
Hyun, Sunghyup Sean
25
Agnihotri, Raj
24
Bang, Nguyen
24
Walsh, Gianfranco
24
Klaus, Philipp
23
Thaichon, Park
23
Huber, Frank
22
Rather, Raouf Ahmad
22
Ruyter, Ko de
22
Evanschitzky, Heiner
21
Quach, Sara
21
Wong, IpKin Anthony
21
Balaji, M. S.
20
Harrigan, Paul
20
Kumar, Vikas
20
So, Kevin Kam Fung
20
Wieseke, Jan
20
Karjaluoto, Heikki
19
Khan, Imran
19
Naudé, Peter
19
Sesé, F. Javier
19
Ahn, Jiseon
18
Casidy, Riza
18
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Building corporate identity, image and reputation in the digital era
3
Technological forecasting & social change : an international journal
2
Corporate reputation review
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Qualitative market research : an international journal
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ECONIS (ZBW)
14
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1
When love takes over : boosting love towards Airbnb brand
Foroudi, Pantea
;
Palazzo, Maria
;
Sabina, Karanikosova
- In:
Corporate reputation review
26
(
2023
)
4
,
pp. 264-278
Persistent link: https://www.econbiz.de/10014435198
Saved in:
2
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza
;
Foroudi, Pantea
;
Fakhreddin, Farbod
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
Saved in:
5
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
Saved in:
6
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
Saved in:
7
Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, Pantea
;
Marvi, Reza
;
Colmekcioglu, Nazan
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4355-4388
Persistent link: https://www.econbiz.de/10013455329
Saved in:
8
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
9
Influence of innovation capability and customer experience on reputation and loyalty
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 4882-4889
Persistent link: https://www.econbiz.de/10011588582
Saved in:
10
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
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