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~person:"Fossen, Beth L."
~person:"Varan, Duane"
~subject:"Digitale Dienste"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Television advertising"
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Digitale Dienste
Konsumentenverhalten
Television advertising
18
Fernsehwerbung
17
Advertising effects
12
Werbewirkung
12
Advertising
6
Consumer behaviour
6
Internet marketing
6
Online-Marketing
6
Media usage
5
Mediennutzung
5
Werbung
5
Biometrics
3
Biometrie
3
Fernsehen
3
Television
3
Viral marketing
3
Virales Marketing
3
Audience size
2
Australia
2
Australien
2
Experiment
2
Interactive media
2
Interaktive Medien
2
Online word-of-mouth
2
Perception
2
Social TV
2
Social Web
2
Social web
2
USA
2
United States
2
Wahrnehmung
2
Ad effectiveness
1
Brand management
1
Cause-related advertising
1
Digital media
1
Digitale Medien
1
Dynamic human-centric communication systems theory
1
Effectiveness
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Fossen, Beth L.
Varan, Duane
Bellman, Steven
7
Wilbur, Kenneth C.
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jin, Ginger Zhe
6
Bursztyn, Leonardo
5
Boerman, Sophie C.
3
Hartnett, Nicole
3
Hudders, Liselot
3
Joo, Mingyu
3
Liaukonyte, Jura
3
Neijens, Peter C.
3
Rask, Amy
3
Reijmersdal, Eva A. van
3
Aitken, Robert
2
Ali, Mazhar
2
Anand, Bharat N.
2
Bakir, Aysen
2
Betts, Kevin R.
2
Cowgill, Bo
2
Dens, Nathalie
2
Dix, Steve
2
Fam, Kim Shyan
2
Gillespie, Brian
2
Guitart, Ivan A.
2
Johnson, Mihaela
2
Kwak, Hyokjin
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Logan, Kelty
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Mishra, Manit
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O'Donoghue, Amie C.
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Pelsmacker, Patrick de
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Phau, Ian
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Priya, Pankaj
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Robertson, Kirsten
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Shachar, Ron
2
Stremersch, Stefan
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Journal of advertising research
2
Journal of marketing communications
2
European journal of marketing
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
7
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1
Influence of dynamic content on visual attention during video advertisements
Wooley, Brooke
;
Bellman, Steven
;
Hartnett, Nicole
;
Rask, Amy
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 137-166
Persistent link: https://www.econbiz.de/10013502341
Saved in:
2
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
3
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
4
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
5
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
6
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
7
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
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