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~person:"Foumani, Mehdi"
~person:"Manish Mohan Baral"
~person:"Nagariya, Ramji"
~person:"Wirtz, Jochen"
~subject:"Service industry"
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A Research Agenda for Service Marketing
1
Contemporary Trends in Marketing : Problems, Processes and Prospects
1
Italian journal of marketing : ITJM
1
The journal of business & industrial marketing
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The service industries journal
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1
How intelligent automation, service robots, and AI will reshape service products and their delivery
Wirtz, Jochen
;
Pitardi, Valentina
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 289-300
Persistent link: https://www.econbiz.de/10014330947
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2
Service robots and their implications for service delivery
Wirtz, Jochen
;
Kunz, Werner H.
;
Paluch, Stefanie
; …
- In:
A Research Agenda for Service Marketing
,
(pp. 23-43)
.
2024
Persistent link: https://www.econbiz.de/10014517864
Saved in:
3
Digital service technologies, service robots, AI, and the strategic pathways to cost-effective service excellence
Wirtz, Jochen
;
Hofmeister, Johannes
;
Chew, Patricia Y. P.
; …
- In:
The service industries journal
43
(
2023
)
15/16
,
pp. 1173-1196
Persistent link: https://www.econbiz.de/10014423344
Saved in:
4
Intelligent automation, service robots, and AI : the service revolution is in full swing
Kunz, Werner H.
;
Wirtz, Jochen
;
Paluch, Stefanie
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 93-110)
.
2023
Persistent link: https://www.econbiz.de/10014338924
Saved in:
5
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
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