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~person:"Fournier, Susan"
~person:"Kapferer, Jean-Noël"
~subject:"Brand"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Markenartikel
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Fournier, Susan
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Brand management ; Vol. 2
3
Consumer-brand relationships : theory and practice
2
Consumer psychology in a social media world
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
The Routledge companion to consumer behavior
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Brands and their meaning makers
Allen, Chris T.
;
Fournier, Susan
;
Miller, Felicia
- In:
Handbook of consumer psychology
,
(pp. 781-822)
.
2008
Persistent link: https://www.econbiz.de/10003716273
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12
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003534711
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