The new strategic brand management : creating and sustaining brand equity long term
Jean-Noe͏̈l Kapferer
| Year of publication: |
2008 ; 4. ed.
|
|---|---|
| Authors: | Kapferer, Jean-Noël |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Unternehmen | Marke | Produktmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 560 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Frühere Aufl. u.d.T.: Strategic brand management |
| ISBN: | 0-7494-5085-1 ; 978-0-7494-5085-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003534711