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~person:"Fournier, Susan"
~person:"Paul, Justin"
~subject:"Air travelers"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Air travelers
Konsumentenverhalten
Werbung
Brand management
51
Markenführung
51
Markenartikel
28
Brand
27
Consumer behaviour
24
Brand image
20
Markenimage
20
Beziehungsmarketing
16
Relationship marketing
16
Marketing theory
6
Marketingtheorie
6
Luxury goods
4
Luxusgüter
4
Mass prestige
4
Brand equity
3
Branding
3
Firm value
3
Satisfaction
3
Shareholder Value
3
Shareholder value
3
USA
3
United States
3
Unternehmenswert
3
Zufriedenheit
3
Autovermietung
2
Brand experience
2
Business model
2
Car leasing
2
Consumer goods
2
Customer satisfaction
2
Dienstleistungsqualität
2
Firm performance
2
Geschäftsmodell
2
Konsumgüter
2
Kundenzufriedenheit
2
Markenpolitik
2
Marketing management
2
Marketingmanagement
2
Masstige marketing
2
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4
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21
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5
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17
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17
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4
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4
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2
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1
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English
26
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Fournier, Susan
Paul, Justin
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
21
Guzman, Francisco
20
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Dawes, John
16
Dens, Nathalie
16
Pelsmacker, Patrick de
16
Khan, Imran
15
Romaniuk, Jenni
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Septianto, Felix
14
Sreejesh, S.
14
Casidy, Riza
13
Park, C. Whan
13
Seo, Yuri
13
Shimul, Anwar Sadat
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
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Brand management ; Vol. 2
2
International journal of consumer studies
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of retailing and consumer services
2
European management review : EMR
1
Handbook of brand relationships
1
Handbook on brand and experience management
1
International business review : the official journal of the European International Business Academy
1
International journal of hospitality management
1
International marketing review
1
Journal of advertising
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
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ECONIS (ZBW)
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Nostalgia : a review, propositions, and future research agenda
Srivastava, Ekta
;
Sivakumaran, Bharadhwaj
; …
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 613-632
Persistent link: https://www.econbiz.de/10014339496
Saved in:
6
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas
;
Paul, Justin
;
Sethi, Deepa
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
Saved in:
9
The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
10
Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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