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~person:"Franceschelli, Ignacio"
~person:"Sonnac, Nathalie"
~person:"Torres, Ivonne M."
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Print advertising
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Printwerbung
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Franceschelli, Ignacio
Sonnac, Nathalie
Torres, Ivonne M.
Kaiser, Ulrich
19
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10
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8
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8
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ECONIS (ZBW)
20
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11
Government advertising and media coverage of corruption scandals
Di Tella, Rafael
;
Franceschelli, Ignacio
-
2009
Persistent link: https://www.econbiz.de/10003892893
Saved in:
12
Does press advertising foster the "pensée unique"?
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2000
Persistent link: https://www.econbiz.de/10001461707
Saved in:
13
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Saved in:
14
Competition in the media and advertising markets
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
The Manchester School
74
(
2006
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003292744
Saved in:
15
Attitudes toward advertising and price competition in the press industry
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Economics of art and culture : invited papers at the …
,
(pp. 61-74)
.
2004
Persistent link: https://www.econbiz.de/10001925784
Saved in:
16
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
17
Press advertising and the political differentiation of newspapers
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
- In:
Journal of public economic theory
4
(
2002
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10001690165
Saved in:
18
Press advertising and the ascent of the "Pensée Unique"
Gabszewicz, Jean Jaskold
;
Laussel, Dider
;
Sonnac, Nathalie
- In:
European economic review : EER
45
(
2001
)
4/6
,
pp. 641-651
Persistent link: https://www.econbiz.de/10001574548
Saved in:
19
Readers' attitudes toward press advertising : are they ad-lovers or ad-averse?
Sonnac, Nathalie
-
2000
Persistent link: https://www.econbiz.de/10001525368
Saved in:
20
Readers' attitudes toward press advertising : are they ad-lovers or ad-adverse?
Sonnac, Nathalie
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 249-359
Persistent link: https://www.econbiz.de/10001513105
Saved in:
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