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~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~person:"Shultz, Clifford J."
~source:"econis"
~subject:"Marketing"
~type:"article"
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Marketing
Market research
20
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20
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15
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15
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12
Marketingmanagement
12
Theorie
12
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12
macromarketing
12
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10
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6
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sustainability
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marketing systems
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Franses, Philip Hans
Malhotra, Naresh K.
Shultz, Clifford J.
Meffert, Heribert
21
Homburg, Christian
20
Leeflang, Peter
17
Kotler, Philip
16
Bruhn, Manfred
15
Laczniak, Gene R.
15
Layton, Roger A.
15
Reinecke, Sven
14
Wiedmann, Klaus-Peter
13
Hanssens, Dominique M.
12
Lim, Weng Marc
12
Morgan, Neil A.
12
Tadajewski, Mark
12
Hruschka, Harald
11
Kirchgeorg, Manfred
11
Kumar, V.
11
Vrontis, Demetris
11
Freiling, Jörg
10
Hunt, Shelby D.
10
Jones, Rosalind
10
Kraus, Sascha
10
Miles, Morgan P.
10
Spiller, Achim
10
Adeola, Ogechi
9
Bauer, Hans H.
9
Brown, Stephen
9
Carson, David
9
Crittenden, Victoria Lynn
9
Dholakia, Nikhilesh
9
Ferrell, Odies C.
9
Gilmore, Audrey
9
Malshe, Avinash
9
Sheth, Jagdish N.
9
Stremersch, Stefan
9
Voeth, Markus
9
Engelhardt, Werner Hans
8
Herrmann, Andreas
8
Hills, Gerald E.
8
Jaworski, Bernard J.
8
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Journal of macromarketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Australasian marketing journal
1
Economics letters
1
Explanatory frameworks : economics, geography, social analysis
1
Handbook of economic forecasting ; Vol. 1
1
Journal of applied econometrics
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of strategic marketing
1
Macromarketing - a global focus ; Vol. 1
1
The Oxford handbook of economic forecasting
1
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ECONIS (ZBW)
Other ZBW resources
3
RePEc
1
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1
Macromarketing, the indispensable discipline : introduction the the special issue
Shultz, Clifford J.
;
Wilkie, William L.
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 5-9
Persistent link: https://www.econbiz.de/10012485414
Saved in:
2
Meta-analysis : quality of life and
marketing
systems
Krasnikov, Alexander
;
Shultz, Clifford J.
;
Solovyov, Ivan
; …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10014584714
Saved in:
3
Diffusing market orientation to drive
marketing
capital : evidence from Vietnam
Nguyen Dinh Tho
;
Nguyen Thi Mai Trang
;
Shultz, Clifford J.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 520-531
Persistent link: https://www.econbiz.de/10011976047
Saved in:
4
Socially responsible
marketing
(SRM) : broader, deeper, and ever greater
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 554-559
Persistent link: https://www.econbiz.de/10013475197
Saved in:
5
Toward a doctrine of socially responsible
marketing
(SRM) : a macro and normative-ethical perspective
Laczniak, Gene R.
;
Shultz, Clifford J.
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 201-231
Persistent link: https://www.econbiz.de/10012521287
Saved in:
6
Marketing
and Sales
Franses, Philip Hans
- In:
The Oxford handbook of economic forecasting
.
2012
Persistent link: https://www.econbiz.de/10012882032
Saved in:
7
There is more to
marketing
: an encore to Layton's ring cycle and the compelling case for
marketing
systems theory, research and management
Shultz, Clifford J.
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
Saved in:
8
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
9
The Arizona market : a
marketing
systems perspective on pre- and post-war developments in Bosnia, with implications for sustainable peace and prosperity
Sredl, Katherine C.
;
Shultz, Clifford J.
;
Brečić, Ružica
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011750564
Saved in:
10
Marketing
: the next 40,000 years
Shultz, Clifford J.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
3
,
pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
Saved in:
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