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~person:"Franses, Philip Hans"
~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"Innovation"
~subject:"Marketing"
~type:"article"
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9
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Franses, Philip Hans
Malhotra, Naresh K.
Meffert, Heribert
23
Homburg, Christian
22
Leeflang, Peter
18
Kotler, Philip
17
Vrontis, Demetris
17
Bruhn, Manfred
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16
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13
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13
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12
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12
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12
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12
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12
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12
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12
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12
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11
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11
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11
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11
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10
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10
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10
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10
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10
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10
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10
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10
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10
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9
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9
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1
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1
International journal of technology management : IJTM
1
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1
Marketing
and Sales
Franses, Philip Hans
- In:
The Oxford handbook of economic forecasting
.
2012
Persistent link: https://www.econbiz.de/10012882032
Saved in:
2
Marketing
innovation : a resource-based view of international and local firms
Gupta, Suraksha
;
Malhotra, Naresh K.
- In:
Marketing intelligence & planning
31
(
2013
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009751825
Saved in:
3
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
4
Unique
marketing
challenges at the frontiers of technology : an integrated perspective
Uslay, Can
;
Malhotra, Naresh K.
;
Citrin, Alka V.
- In:
International journal of technology management : IJTM
28
(
2004
)
1
,
pp. 8-30
Persistent link: https://www.econbiz.de/10002207016
Saved in:
5
Marketing
innovation : a consequence of competitivenesse
Gupta, Suraksha
;
Malhotra, Naresh K.
;
Czinkota, Michael R.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
Saved in:
6
Introduction to the special issue on new econometric models in
marketing
Chintagunta, Pradeep K.
;
Franses, Philip Hans
;
Paap, Richard
- In:
Journal of applied econometrics
24
(
2009
)
3
,
pp. 375-376
Persistent link: https://www.econbiz.de/10003825020
Saved in:
7
Vertical
marketing
systems for complex products : a triadic perspective
Wuyts, Stefan
;
Stremersch, Stefan
;
Van Den Bulte, Christophe
-
2008
Persistent link: https://www.econbiz.de/10003727669
Saved in:
8
On the econometrics of the geometric lag model
Franses, Philip Hans
;
Oest, Rutger van
- In:
Economics letters
95
(
2007
)
2
,
pp. 291-296
Persistent link: https://www.econbiz.de/10003460503
Saved in:
9
Forecasting in
marketing
Franses, Philip Hans
-
2006
support decisions in
marketing
. Due to the sometimes specific nature of variables in
marketing
, the discipline uses …
Persistent link: https://www.econbiz.de/10003338450
Saved in:
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