French, Jeff; Russell-Bennett, Rebekah; Mulcahy, Rory - In: Journal of Social Marketing 7 (2017) 3, pp. 280-296
social marketing organisations for value co-creation at the meso level (midstream) of the social marketing eco-system. The …). Design/methodology/approach The paper draws from social marketing, value co-creation and eco-systems literature to present a … conceptual model for meso-level value co-creation between social marketing and for-profit organisations. Findings The paper …