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~person:"Frey, Bruno S."
~person:"Jain, Subhash C."
~person:"Johansson, Johny K."
~person:"Meffert, Heribert"
~person:"Rugman, Alan M."
~subject:"Internationaler Wettbewerb"
~subject:"Internationales Marketing"
~subject:"performance"
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Frey, Bruno S.
Jain, Subhash C.
Johansson, Johny K.
Meffert, Heribert
Rugman, Alan M.
Berndt, Ralph
21
Kotabe, Masaaki
21
Sander, Matthias
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Torgler, Benno
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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Advances in international comparative management : a research annual
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ECONIS (ZBW)
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1
Internationales Marketing-
Management
: ein markenorientierter Ansatz
Meffert, Heribert
;
Burmann, Christoph
;
Becker, Christian
-
2010
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10008699444
Saved in:
2
Internationales Marketing-
Management
: ein markenorientierter Ansatz
Meffert, Heribert
;
Burmann, Christoph
;
Becker, Christian
-
2010
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10008777631
Saved in:
3
Global marketing : foreign entry, local marketing, & global
management
Johansson, Johny K.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10003750177
Saved in:
4
Global marketing : foreign entry, local marketing, & global
management
Johansson, Johny K.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10004927604
Saved in:
5
Global marketing : foreign entry, local marketing, & global
management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
6
Global marketing: research on foreign entry, local marketing, global
management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
Saved in:
7
Global marketing : foreign entry, local marketing, & global
management
Johansson, Johny K.
-
2006
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004826896
Saved in:
8
Global marketing : foreign entry, local marketing & global
management
Johansson, Johny K.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001664024
Saved in:
9
Foreign subsidiaries and multinational strategic
management
: an extension and correction of Porter's single diamond framework
Rugman, Alan M.
;
Verbeke, Alain
- In:
Analysis of multinational strategic management : the …
,
(pp. 192-205)
.
2005
Persistent link: https://www.econbiz.de/10003330373
Saved in:
10
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
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