Global marketing : foreign entry, local marketing, & global management
Year of publication: |
2006 ; 4. ed., internat. ed.
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Authors: | Johansson, Johny K. |
Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
Subject: | Export marketing | Management | Internationales Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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International marketing strategy : analysis, development and implementation
Doole, Isobel, (2004)
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International marketing strategy
Bradley, Frank, (2005)
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Global marketing management : changes, challenges and new strategies
Lee, Kiefer, (2005)
- More ...
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Global market strategies of US and Japanese businesses
Yip, George S., (1993)
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Johansson, Johny K., (1989)
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Yip, George S., (1996)
- More ...