Global marketing : foreign entry, local marketing, & global management
Johny K. Johansson
| Year of publication: |
2006 ; 4. ed., internat. ed.
|
|---|---|
| Authors: | Johansson, Johny K. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Export marketing | Management | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 647 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. Previous ed.: New York: McGraw-Hill/Irwin, 2003 |
| ISBN: | 0-07-124454-9 |
| Classification: | Wettbewerb ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004826896