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~person:"Freytag, Per V."
~person:"Gupta, Suraksha"
~subject:"Marketing management"
~subject:"Marketingmanagement"
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Freytag, Per V.
Gupta, Suraksha
Ko, Eunju
8
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Sivakumar, K.
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Journal of business research : JBR
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B2B market segmentation : a systematic review and research agenda
Mora Cortez, Roberto
;
Clarke, Ann Højbjerg
;
Freytag, Per V.
- In:
Journal of business research : JBR
126
(
2021
),
pp. 415-428
Persistent link: https://www.econbiz.de/10012494324
Saved in:
2
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
3
Critical brand innovation factors (CBIF) : understanding innovation and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
Saved in:
4
When do firms invest in offensive and/or defensive marketing?
Bridges, Eileen
;
Freytag, Per V.
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 745-749
Persistent link: https://www.econbiz.de/10003862037
Saved in:
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