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~person:"Günther, Edeltraud"
~person:"Hilgers, Dennis"
~person:"Jääskeläinen, Aki"
~person:"Kumar, V."
~subject:"Customer value"
~type_genre:"Article in journal"
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Customer value
Performance measurement
36
Performance-Messung
36
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11
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6
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6
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Günther, Edeltraud
Hilgers, Dennis
Jääskeläinen, Aki
Kumar, V.
Leone, Robert P.
2
McManus, Lisa
2
Abdolvand, Neda
1
Aghdasi, Mohammad
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1
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1
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1
Chatterjee, Arup
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
2
Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten
;
Kumar, V.
;
Rohde, Carsten
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
Saved in:
3
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
4
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
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