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~person:"Gao, Tao"
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Marketing management
6
Marketingmanagement
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Consumer behaviour
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Konsumentenverhalten
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Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile business
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Mobile communications
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Mobilkommunikation
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Beziehungsmarketing
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Brand management
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China
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Markenführung
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Mobile Marketing
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Mobile marketing
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Mobile phone
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Mobiltelefon
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Relationship marketing
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Branding
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Business start-up
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Business underdogs
1
Comparison
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Consumer acceptance of new marketing platforms
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Customer experience
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Entrepreneurship
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Global marketing
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Globalisierung
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Globalization
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Innovation diffusion
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Innovationsdiffusion
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International marketing
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Internationales Marketing
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Internet marketing
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Jugendliche
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KMU
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Key account management
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Key-Account-Management
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Multinationales Unternehmen
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Gao, Tao
Kotler, Philip
122
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
75
Pepels, Werner
57
Keller, Kevin Lane
46
Sheth, Jagdish N.
41
Kirchgeorg, Manfred
40
Tomczak, Torsten
39
Kumar, V.
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
33
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Albers, Sönke
31
Kitchen, Philip J.
31
Vrontis, Demetris
29
Piercy, Nigel
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Kuß, Alfred
25
Diller, Hermann
24
Fritz, Wolfgang
24
McDonald, Malcolm
24
O'Cass, Aron
24
Reinecke, Sven
24
Belz, Christian
23
Fantapié Altobelli, Claudia
22
Melewar, T. C.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
Armstrong, Gary
21
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Kotabe, Masaaki
21
Morgan, Neil A.
21
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Business horizons
1
Journal of business research : JBR
1
Journal of international marketing
1
Journal of small business strategy
1
The journal of consumer marketing
1
Thunderbird international business review
1
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ECONIS (ZBW)
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1
Building a compelling underdog consumption experience
Gao, Tao
;
McGinnis, Lee Phillip
- In:
Journal of small business strategy
30
(
2020
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10012265446
Saved in:
2
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
3
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
4
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
5
Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Huang, Suping
- In:
Thunderbird international business review
54
(
2012
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
Saved in:
6
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao
;
Sultan, Fareena
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
27
(
2010
)
7
,
pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Saved in:
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