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Gardner, Alston
Bistritz, Stephen J.
6
Read, Nicholas A. C.
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Klompmaker, Jay E.
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Marketing management : a quarterly business management publication of the American Marketing Association
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OLC EcoSci
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1
Selling to Senior Executives: Part 2 - Establishing credibility is the key to ensuring return access to senior executives.
Bistritz, Stephen J.
;
Gardner, Alston
;
Klompmaker, Jay E.
- In:
Marketing management : a quarterly business management …
7
(
1998
)
3
,
pp. 19-28
Persistent link: https://www.econbiz.de/10007247311
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2
Selling to Senior Executives: Part 1 - These days, it's the right approach not the right product that gets you in the door.
Gardner, Alston
;
Bistritz, Stephen J.
;
Klompmaker, Jay E.
- In:
Marketing management : a quarterly business management …
7
(
1998
)
2
,
pp. 10-21
Persistent link: https://www.econbiz.de/10007247870
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