//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gaul, Wolfgang"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
6
Marketingmanagement
6
Theorie
4
Theory
4
Management information system
2
Management-Informationssystem
2
Market research
2
Marktforschung
2
Bundling strategy
1
Business start-up
1
Contingency theory
1
Datenanalyse
1
Deutschland
1
Entrepreneurship
1
Entrepreneurship approach
1
Entscheidungsunterstützung
1
Expert system
1
Expertensystem
1
Ganzzahlige Optimierung
1
Germany
1
Integer programming
1
Kontingenztheorie
1
Leistungsbündel
1
MARK 2 MAN
1
Market entry
1
Marketing
1
Markteintritt
1
Product design
1
Produktgestaltung
1
Software
1
Strategic management
1
Strategisches Management
1
Unternehmensgründung
1
Wissensbasiertes System
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
4
Book section
4
Aufsatzsammlung
1
Collection of articles of several authors
1
Diskette
1
Floppy disk
1
Sammelwerk
1
more ...
less ...
Language
All
German
4
English
2
Author
All
Gaul, Wolfgang
Kotler, Philip
88
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
48
Sheth, Jagdish N.
42
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Backhaus, Klaus
31
Becker, Jochen
30
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Kuß, Alfred
26
Berndt, Ralph
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
McDonald, Malcolm
20
more ...
less ...
Published in...
All
Entscheidungsunterstützung für ökonomische Probleme
1
Mathematical modelling in economics : essays in honor of Wolfgang Eichhorn
1
Operations research proceedings 2003 : selected papers of the International Conference on Operations Research (OR 2003), Heidelberg, September 3 - 5, 2003 ; with 51 tables
1
The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
1
The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Opportunity Recognition im Rahmen eines holistischen Lösungsansatzes für Entwicklungsstrategien von Unternehmen : Möglichkeiten und Grenzen der Anwendung
Janssen, Gunter
;
Gaul, Wolfgang
- In:
The entrepreneurship-innovation-marketing interface : …
,
(pp. 277-287)
.
2011
Persistent link: https://www.econbiz.de/10008938519
Saved in:
2
Situative Analyse des Markteintrittsverhaltens neugegründeter Unternehmen
Jung, Viktor
;
Gaul, Wolfgang
- In:
The Entrepreneurship-Innovation-Marketing Interface : …
,
(pp. 445-464)
.
2005
Persistent link: https://www.econbiz.de/10002685059
Saved in:
3
Product bundling as a marketing application
Stauss, Bernd
;
Gaul, Wolfgang
- In:
Operations research proceedings 2003 : selected papers …
,
(pp. 221-228)
.
2004
Persistent link: https://www.econbiz.de/10002072226
Saved in:
4
Wissensbasierte Marketing-Datenanalyse : das WIMDAS-Projekt
Gaul, Wolfgang
(
ed.
);
Schader, Martin
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10013389669
Saved in:
5
Product positioning based on knowledge-oriented support : a logical framework
Gaul, Wolfgang
- In:
Mathematical modelling in economics : essays in honor …
,
(pp. 392-407)
.
1993
Persistent link: https://www.econbiz.de/10001283709
Saved in:
6
Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterstützung
Gaul, Wolfgang
;
Baier, Daniel
-
1993
Persistent link: https://www.econbiz.de/10014009497
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->