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~person:"Gauri, Dinesh Kumar"
~subject:"Internet marketing"
~subject:"Rebate"
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Internet marketing
Rebate
Rabatt
3
Sales promotion
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Verkaufsförderung
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Low-cost strategy
2
Niedrigpreisstrategie
2
Preisdifferenzierung
2
Preismanagement
2
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price promotion
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Consumer behaviour
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Discounter
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Discounting
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Diskontierung
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Konsumentenverhalten
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Loss leader
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Promotional discounts
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Store flyers
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Store performance
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Takeover
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Theorie
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Theory
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USA
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United States
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acquisition value
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discount duration
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low discount
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Gauri, Dinesh Kumar
Chevalier, Judith A.
5
Dover, Yaniv
5
Mayzlin, Dina
5
Zettelmeyer, Florian
4
Aspara, Jaakko
3
Barrio-García, Salvador del
3
Busse, Meghan R.
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Kukar-Kinney, Monika
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Luo, Xueming
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Nevo, Aviv
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Wolfram, Catherine D.
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Alavi, Sascha
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Ba, Sulin
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Bhatt, Siddharth Harshkant
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Biswas, Abhijit
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Cao, Zike
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Carlson, Jeffrey R.
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Chen, Youhua
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Chong, Alain Yee Loong
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Crespo-Almendros, E.
2
Crespo-Almendros, Esmeralda
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DelVecchio, Devon
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Demirag, Ozgun Caliskan
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Duch-Brown, Néstor
2
Feng, Yue
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Ferraz, Rodolfo Magalhães
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Furquim, Thales Stevan Guedes
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Gedenk, Karen
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Grewal, Dhruv
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Grzybowski, Lukasz
2
Guha, Abhijit
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Ha, Hong Youl
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Huang, Lihua
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Hui, Kai-Lung
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Isojärvi, Jyrki
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of retailing
1
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ECONIS (ZBW)
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Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
2
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
3
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
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