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~person:"Gebauer, Heiko"
~subject:"Business-to-business marketing"
~subject:"Investitionsgüterindustrie"
~type_genre:"Aufsatz in Zeitschrift"
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Business-to-business marketing
Investitionsgüterindustrie
Bundling strategy
31
Leistungsbündel
31
Industrie
11
Manufacturing industries
11
Business services
9
Unternehmensdienstleistung
9
Capital goods industry
8
Dienstleistungssektor
8
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8
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Organizational structure
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Services
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Beziehungsmarketing
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Digitalisierung
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Lieferantenmanagement
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Product-service systems (PSS)
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Relationship marketing
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Service quality
3
Solutions
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Supplier relationship management
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Western Europe
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Aufsatz in Zeitschrift
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Gebauer, Heiko
Kowalkowski, Christian
8
Ulaga, Wolfgang
8
Nordin, Fredrik
4
Fleisch, Elgar
3
Jacob, Frank
3
Adamson, Brent
2
Backhaus, Klaus
2
Becker, Jörg
2
Bertini, Marco
2
Biggemann, Sergio
2
Brozovic, Danilo
2
Cova, Bernard
2
Dixon, Matthew
2
Eggert, Andreas
2
Fischer, Thomas
2
Holmlund, Maria
2
Karwan, Mark H.
2
Kindström, Daniel
2
Kleinaltenkamp, Michael
2
Kohli, Ajay Kumar
2
Kohtamäki, Marko
2
Lay, Gunter
2
Murray, Chase
2
Paiola, Marco
2
Raj, Ritwik
2
Reinartz, Werner J.
2
Saccani, Nicola
2
Salle, Robert
2
Salonen, Anna
2
Sun, Lei
2
Tavassoli, Nader T.
2
Toman, Nicholas
2
Totzek, Dirk
2
Wangenheim, Florian von
2
Alavi, Sascha
1
Antoniolli, Pedro Domingos
1
Arefi, Majid Feyz
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Journal of service management
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
European management journal
1
Journal of business-to-business marketing
1
Journal of service research : JSR
1
The journal of business & industrial marketing
1
Zeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF ; Organ des VDI-Kompetenzfeldes Informationstechnik (VDI-KfIT)
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ECONIS (ZBW)
11
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1
Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
2
Characterizing service networks for moving from products to solutions
Gebauer, Heiko
;
Paiola, Marco
;
Saccani, Nicola
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 31-46
Persistent link: https://www.econbiz.de/10009734101
Saved in:
3
Moving from products to solutions : strategic approaches for developing capabilities
Paiola, Marco
;
Saccani, Nicola
;
Perona, Marco
;
Gebauer, …
- In:
European management journal
31
(
2013
)
4
,
pp. 390-409
Persistent link: https://www.econbiz.de/10009761705
Saved in:
4
Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
Saved in:
5
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
6
Exploring the alignment between service strategy and service innovation
Lightfoot, Howard
;
Gebauer, Heiko
- In:
Journal of service management
22
(
2011
)
5
,
pp. 664-683
Persistent link: https://www.econbiz.de/10009406382
Saved in:
7
Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10003982855
Saved in:
8
Exploring the interrelationship among patterns of service strategy changes and organizational design elements
Gebauer, Heiko
;
Fischer, Thomas
;
Fleisch, Elgar
- In:
Journal of service management
21
(
2010
)
1
,
pp. 103-129
Persistent link: https://www.econbiz.de/10003964402
Saved in:
9
Exploitation or exploration in service business development? : insights from a dynamic capabilities perspective
Fischer, Thomas
;
Gebauer, Heiko
;
Gregory, Mike
;
Ren, …
- In:
Journal of service management
21
(
2010
)
5
,
pp. 591-624
Persistent link: https://www.econbiz.de/10008749728
Saved in:
10
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
Saved in:
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