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~person:"Gensler, Sonja"
~person:"Guibert, Nathalie"
~person:"Khan, Imran"
~person:"Park, C. Whan"
~subject:"Brand satisfaction"
~subject:"Internet marketing"
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Search: subject_exact:"Markenidentität"
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Brand satisfaction
Internet marketing
Brand image
35
Markenimage
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Brand management
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33
Consumer behaviour
22
Konsumentenverhalten
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Brand
19
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19
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15
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8
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Gensler, Sonja
Guibert, Nathalie
Khan, Imran
Park, C. Whan
Schivinski, Bruno
7
Vashisht, Devika
7
Sreejesh, S.
6
Loureiro, Sandra Maria Correia
5
Okumus, Fevzi
5
Rahman, Zillur
5
Ranfagni, Silvia
5
Rita, Paulo
5
Aslam, Wajeeha
4
Bilgihan, Anil
4
Dwivedi, Yogesh Kumar
4
Garay Tamajón, Luis Alfonso
4
Guzman, Francisco
4
Hollebeek, Linda D.
4
Johnson, Lester W.
4
Loginova, Oksana
4
Motta, Massimo
4
Nusair, Khaldoon
4
Penta, Antonio
4
Sashittal, Hemant Chaitanya
4
Al-Mamun, Abdullah
3
Augusto, Mário Gomes
3
Azar, Salim L.
3
Bilro, Ricardo Godinho
3
Burmann, Christoph
3
Chakraborty, Uttam
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Cheung, Man Lai
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Dou, Wenyu
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Dąbrowski, Dariusz
3
Farhat, Kashif
3
Fernandes, Teresa
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Groenen, Patrick J. F.
3
Kagie, Martijn
3
Kian Yeik Koay
3
Kim, Hye-yŏng
3
Kumar, Vikas
3
Kunkel, Thilo
3
Langaro, Daniela
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
Journal of destination marketing & management
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
8
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1
Do brands' social media marketing activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
2
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
5
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
6
Listen to your customers : insights into brand image using online consumer-generated product reviews
Gensler, Sonja
;
Völckner, Franziska
;
Egger, Marc
; …
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
1
,
pp. 112-141
Persistent link: https://www.econbiz.de/10011413587
Saved in:
7
Managing brands in the social media environment
Gensler, Sonja
;
Völckner, Franziska
;
Liu-Thompkins, Yuping
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 242-256
Persistent link: https://www.econbiz.de/10010242286
Saved in:
8
Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
2
,
pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
Saved in:
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