//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Georgi, Dominik"
~person:"Huber, Frank"
~person:"Mattila, Anna S."
~person:"Schüller, Anne M."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
135
Relationship marketing
135
Consumer behaviour
50
Konsumentenverhalten
50
Deutschland
37
Germany
37
Customer satisfaction
36
Kundenzufriedenheit
36
Kundenmanagement
35
Theorie
32
Theory
32
Dienstleistungsqualität
26
Service quality
26
Marketing
24
Beziehungsmanagement
22
Unternehmenserfolg
16
Beschwerdemanagement
12
Complaint management
12
Brand management
10
Kundenbindungsprogramm
10
Loyalty program
10
Markenführung
10
Brand
9
Customer value
9
Kundenwert
9
Markenartikel
9
Unternehmen
9
Bank marketing
8
Bankmarketing
8
Brand image
8
Estimation
8
Markenimage
8
Schätzung
8
Social Web
8
Social web
8
Kundenbindung
7
Marketing management
7
Marketingmanagement
7
Marketingstrategie
7
Product management
7
more ...
less ...
Online availability
All
Undetermined
33
Free
1
Type of publication
All
Article
99
Book / Working Paper
57
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
Aufsatz im Buch
33
Book section
33
Graue Literatur
12
Non-commercial literature
12
Guidebook
6
Ratgeber
6
Arbeitspapier
2
Aufsatzsammlung
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Hochschulschrift
2
Sammelwerk
2
Thesis
2
Working Paper
2
Bibliografie
1
Company information
1
Dissertation u.a. Prüfungsschriften
1
Festschrift
1
Firmeninformation
1
Handbook
1
Handbuch
1
more ...
less ...
Language
All
German
99
English
55
Undetermined
3
Author
All
Georgi, Dominik
Huber, Frank
Mattila, Anna S.
Schüller, Anne M.
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
82
Verhoef, Peter C.
57
Han, Heesup
53
Bauer, Hans H.
52
Hollebeek, Linda D.
50
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Gil Saura, Irene
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Van den Poel, Dirk
33
Helmke, Stefan
32
Reichwald, Ralf
32
Thaichon, Park
32
Töpfer, Armin
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
30
Svensson, Göran
30
Belz, Christian
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
more ...
less ...
Institution
All
Haufe-Lexware GmbH & Co. KG
2
GABAL-Verlag GmbH
1
Published in...
All
International journal of hospitality management
9
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
9
Journal of business economics : JBE
6
The journal of services marketing
6
Journal of business research : JBR
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
SpringerLink / Bücher
3
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
3
Basler Schriften zum Marketing
2
Cornell hospitality quarterly : CQ
2
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Dein Business
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Journal of service management
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management
2
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
2
Marketing : ZFP ; journal of research and management
2
Reihe: Marketing : MAR
2
Services marketing quarterly
2
The journal of product & brand management
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Die Bank
1
Die Betriebswirtschaft : DBW
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Edition Praxis.Wissen
1
Erfolgreicher Vertrieb braucht Führung : Konzepte, Praxisberichte und Lösungsansätze für Banken und Sparkassen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of hospitality marketing management
1
more ...
less ...
Source
All
ECONIS (ZBW)
144
USB Cologne (EcoSocSci)
12
Showing
1
-
10
of
156
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
3
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
4
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
Saved in:
5
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
6
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
7
An empathy lens into peer service providers : personal versus commercial hosts
Shuqair, Saleh
;
Pinto, Diego Costa
;
Mattila, Anna S.
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013328029
Saved in:
8
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
9
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
10
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->