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~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~source:"econis"
~subject:"Markenführung"
~subject:"Mobile communications"
~subject:"Suchmaschine"
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Markenführung
Mobile communications
Suchmaschine
Internet marketing
22
Online-Marketing
22
Social Web
6
Social web
6
Advertising
4
Advertising effects
4
Mobile Business
4
Mobile business
4
Search engine
4
Werbewirkung
4
Werbung
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Mobile Marketing
3
Mobile marketing
3
Mobilkommunikation
3
Relationship marketing
3
Brand management
2
Confidence
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Data protection
2
Datenschutz
2
Japan
2
Mobile Anwendung
2
Mobile application
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Mobile phone
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Mobiltelefon
2
Preismanagement
2
Pricing strategy
2
Social media
2
Target group
2
Ubiquity
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2
Viral marketing
2
Virales Marketing
2
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5G
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Gerstmeier, Eva
Okazaki, Shintaro
Ghose, Anindya
13
Jerath, Kinshuk
13
Penta, Antonio
12
Skiera, Bernd
11
Decarolis, Francesco
10
Jansen, Bernard J.
9
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Wilbur, Kenneth C.
9
Goldmanis, Maris
8
Karjaluoto, Heikki
8
Sayedi, Amin
8
Whinston, Andrew B.
8
Yang, Sha
8
Chen, Jianqing
7
Kreutzer, Ralf T.
7
Pauwels, Koen
7
Rahman, Zillur
7
Rita, Paulo
7
Simonov, Andrey
7
Yang, Yanwu
7
Ahuja, Vandana
6
Dwivedi, Yogesh Kumar
6
Khan, Imran
6
Kumar, Vikas
6
Luo, Xueming
6
Michaelidou, Nina
6
Pal, Pallavi
6
Shakhgildyan, Ksenia
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Zhu, Yi
6
Abhishek, Vibhanshu
5
Abou Nabout, Nadia
5
Barnes, Stuart J.
5
Bart, Yakov
5
Bilro, Ricardo Godinho
5
Du, Rex Yuxing
5
Edelman, Benjamin
5
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Electronic markets : the international journal on networked business
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Wirtschaft und Berufserziehung : W & B ; Zeitschrift für Berufsbildung und Bildungspolitik
1
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ECONIS (ZBW)
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1
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
2
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
3
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
4
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
5
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
6
E-Commerce : Erfolgsstrategien für das Suchmaschinenmarketing
Skiera, Bernd
;
Stepanchuk, Tanja
;
Gerstmeier, Eva
- In:
Wirtschaft und Berufserziehung : W & B ; Zeitschrift …
60
(
2008
)
11
,
pp. 28-32
Persistent link: https://www.econbiz.de/10003775995
Saved in:
7
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2008
Persistent link: https://www.econbiz.de/10003762167
Saved in:
8
Optimale Positionierung von Suchwortanzeigen
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
-
2007
Persistent link: https://www.econbiz.de/10003551855
Saved in:
9
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2007
Persistent link: https://www.econbiz.de/10003566412
Saved in:
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