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~person:"Geuens, Maggie"
~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~subject:"Video game"
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Video game
Advertising effects
58
Werbewirkung
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Advertising
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Geuens, Maggie
King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Sreejesh, S.
8
Vashisht, Devika
7
Terlutter, Ralf
6
Ghosh, Tathagata
5
Pelsmacker, Patrick de
5
Buijzen, Moniek
4
Dwivedi, Yogesh Kumar
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Evans, Nathaniel J.
4
Waiguny, Martin K. J.
4
An, Soontae
3
Cauberghe, Verolien
3
Chen, Huan
3
Dens, Nathalie
3
Hernandez, Monica D.
3
Herrewijn, Laura
3
Hoy, Mariea Grubbs
3
Mau, Gunnar
3
Nelson, Michelle R.
3
Poels, Karolien
3
Ponnet, Koen
3
Rozendaal, Esther
3
Vanwesenbeeck, Ini
3
Walrave, Michel
3
Auty, Susan
2
Burmann, Christoph
2
Cauberghe, Veroline
2
Dardis, Frank E.
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Eastin, Matthew S.
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Hang, Haiming
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Hernández, Asunción
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Huber, Frank
2
Hudders, Liselot
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Hwang, Yongjin
2
Küster, Inés
2
Martí-Parreño, José
2
Minor, Michael
2
Oates, Caroline
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Panic, Katarina
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Pillai, Sreejesh S.
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
4
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1
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
2
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
3
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
4
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
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