//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Geuens, Maggie"
~person:"King, Stephen"
~subject:"Emotion"
~subject:"Nutzentheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Nutzentheorie
Advertising effects
23
Werbewirkung
23
Advertising planning
9
Werbeplanung
9
Advertising industry
6
Werbewirtschaft
6
Advertising
5
Brand
5
Markenartikel
5
Werbung
5
Consumer behaviour
3
Konsumentenverhalten
3
Belgien
2
Belgium
2
Brand image
2
Fernsehprogramm
2
Fertigungsprogramm
2
Fundraising
2
Markenimage
2
Market research
2
Marktforschung
2
Master production schedule
2
Product Placement
2
Product placement
2
Psychology of advertising
2
Television programme
2
Utility theory
2
Werbepsychologie
2
Anthropologie
1
Anthropology
1
Betriebliche Budgetierung
1
Bildungspolitik
1
Brand management
1
Consumer motivation
1
Corporate budgeting
1
Creativity
1
Education policy
1
Educational interventions
1
more ...
less ...
Type of publication
All
Article
4
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
All
English
7
Author
All
Geuens, Maggie
King, Stephen
Septianto, Felix
15
Gierl, Heribert
8
Pelsmacker, Patrick de
8
Phau, Ian
7
Wen, Taylor Jing
7
Morris, Jon D.
6
Faseur, Tine
5
Sar, Sela
5
Wu, Linwan
5
Bandyopadhyay, Argho
4
Dewitte, Siegfried
4
Gröppel-Klein, Andrea
4
Kemp, Elyria
4
Marchegiani, Christopher
4
Nallaperuma, Kaushalya
4
Poels, Karolien
4
Aaker, Jennifer
3
Bae, Mikyeung
3
Bui, M̃y
3
Das, Gopal
3
Dodoo, Naa Amponsah
3
Drolet, Aimee
3
Huhmann, Bruce A.
3
Janssens, Wim
3
Kareklas, Ioannis
3
Kidwell, Blair
3
Li, Shanshi
3
Lwin, Michael
3
Mattila, Anna S.
3
Morton, Cynthia R.
3
Pedersen, Paul M.
3
Reid, Leonard N.
3
Yoon, Hye Jin
3
Albinsson, Pia A.
2
Anghelcev, George
2
Antonetti, Paolo
2
Baines, Paul
2
Boudewyns, Vanessa
2
Brennan, Linda
2
more ...
less ...
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
3
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
New directions in international advertising research
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
2
On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
Saved in:
3
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
4
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
5
Communicating the right emotion to generate help for connected versus unconnected others
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649035
Saved in:
6
Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649109
Saved in:
7
Emotional and rational advertising messages in positive and negative Polish media contexts
Pelsmacker, Patrick de
;
Maison, Dominika
;
Geuens, Maggie
- In:
New directions in international advertising research
,
(pp. 121-135)
.
2002
Persistent link: https://www.econbiz.de/10001785306
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->