Emotional and rational advertising messages in positive and negative Polish media contexts
Patrick De Pelsmacker, Dominika Maison and Maggie Geuens
| Year of publication: |
2002
|
|---|---|
| Authors: | Pelsmacker, Patrick de ; Maison, Dominika ; Geuens, Maggie |
| Published in: |
New directions in international advertising research. - Amsterdam [u.a.] : JAI, ISBN 0-7623-0950-4. - 2002, p. 121-135
|
| Subject: | Polen | Poland | Emotion | Werbewirkung | Advertising effects |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001785306