//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Geyskens, Inge"
~person:"Yagüe Guillén, María Jésus"
~subject:"Einzelhandel"
~subject:"Food retailing"
~subject:"Lebensmitteleinzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Private-label brand"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Food retailing
Lebensmitteleinzelhandel
Handelsmarke
19
Store brand
19
Consumer behaviour
12
Konsumentenverhalten
12
Retail trade
12
Brand management
9
Markenführung
9
Brand
8
Markenartikel
8
Brand image
7
Markenimage
7
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
3
Lieferantenmanagement
3
Private label
3
Relationship marketing
3
Supplier relationship management
3
Measurement
2
Messung
2
Spain
2
Spanien
2
private labels
2
retailing
2
smart shopper
2
store brands
2
Attitude
1
Betriebliche Wertschöpfung
1
Brand architecture
1
Brand names
1
Brand portfolio
1
Brand strategy
1
Branding
1
Channel relationships
1
Confidence
1
Consumer goods industry
1
Customer satisfaction
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Conference paper
2
Konferenzbeitrag
2
Aufsatz im Buch
1
Book section
1
Language
All
English
12
Author
All
Geyskens, Inge
Yagüe Guillén, María Jésus
Gázquez-Abad, Juan Carlos
13
Martínez-López, Francisco J.
11
Dekimpe, Marnik G.
8
Riekhof, Hans-Christian
8
Ailawadi, Kusum L.
7
Martos-Partal, Mercedes
7
Wolf, Annett
7
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Rubio Benito, Natalia
6
Steenkamp, Jan-Benedict E. M.
6
Calvo-Porral, Cristina
5
Deleersnyder, Barbara
5
Fornari, Daniele
5
Fornari, Edoardo
5
Grandi, Sebastiano
5
Gómez-Suárez, Mónica
5
Martinelli, Elisa
5
Möhlenbruch, Dirk
5
Sudhir, K.
5
Zettelmeyer, Florian
5
Beneke, Justin
4
Choi, Seung-chan
4
Esteban-Millat, Irene
4
Gedenk, Karen
4
González-Benito, Óscar
4
Keller, Kristopher Oliver
4
Koll, Oliver
4
Sethuraman, Raj
4
Ter Braak, Anne
4
Abril Barrie, Carmen
3
Alan, Yasin
3
Bergès-Sennou, Fabian
3
Burkhardt, Achim
3
Cliquet, Gérard
3
Cuneo, Andres
3
González-Benito, Oscar
3
Harlam, Bari A.
3
more ...
less ...
Published in...
All
Journal of retailing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Business horizons
1
European journal of international management : EJIM
1
International journal of retail & distribution management
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The international review of retail, distribution and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
3
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
4
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
5
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
6
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
7
Store brand evaluative process in an international context
Gómez-Suárez, Mónica
;
Quinones, Myriam
;
Yagüe …
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 754-771
Persistent link: https://www.econbiz.de/10011595594
Saved in:
8
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
9
Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
Saved in:
10
Retailer private-label margins : the role of supplier and quality-tier differentiation
Ter Braak, Anne
;
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009782068
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->