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~person:"Ghauri, Pervez N."
~person:"Griffith, David A."
~person:"Zentes, Joachim"
~subject:"Internationales Marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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Internationales Marketing
International marketing
25
Multinationales Unternehmen
8
Transnational corporation
8
Marketing management
6
Marketingmanagement
6
Deutschland
5
Germany
5
Globalisierung
5
Globalization
5
International market entry
5
Internationaler Markteintritt
5
International business research
4
Internationale Betriebswirtschaftslehre
4
Internationales Management
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Ghauri, Pervez N.
Griffith, David A.
Zentes, Joachim
Czinkota, Michael R.
18
Sander, Matthias
16
Ronkainen, Ilkka A.
15
Douglas, Susan P.
14
Keegan, Warren J.
14
Kotabe, Masaaki
14
Berndt, Ralph
13
Cateora, Philip R.
12
Fantapié Altobelli, Claudia
12
Voeth, Markus
10
Craig, C. S.
9
Meissner, Hans Günther
9
Schramm-Klein, Hanna
9
Swoboda, Bernhard
9
Mooij, Marieke K. de
8
Backhaus, Klaus
7
Büschken, Joachim
7
Daniels, John Day
7
Green, Mark C.
7
Hollensen, Svend
7
Jain, Subhash C.
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Cavusgil, S. Tamer
6
Graham, John L.
6
Helsen, Kristiaan
6
Hennessey, Hubert D.
6
Johansson, Johny K.
6
Radebaugh, Lee H.
6
Samiee, Saeed
6
Solberg, Carl Arthur
6
Sullivan, Daniel P.
6
Albaum, Gerald S.
5
Andersson, Svante
5
Ball, Donald A.
5
Geringer, John Michael
5
Jeannet, Jean-Pierre
5
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
3
Gabler-Lehrbuch
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Entrepreneurship in international marketing
1
Gabler Lehrbuch
1
Handbook of research in international marketing
1
Handbook on cross-cultural marketing
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International business strategy : theory and practice
1
International marketing ; Vol. 2
1
International marketing ; Vol. V
1
International marketing in the fast changing world
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Multicultural perspectives in customer behaviour
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
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1
International
marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
5
Mimetic and experimental effects in
international
marketing
alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
7
Internationales Marketing
Zentes, Joachim
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2013
-
3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014005665
Saved in:
8
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
9
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
10
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Zentes, Joachim
(
ed.
)
-
2011
-
4., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007810
Saved in:
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