//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ghauri, Pervez N."
~person:"Halkias, Georgios"
~subject:"Brasilien"
~subject:"Designation of origin"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brasilien
Designation of origin
Markenartikel
Strategische Allianz
International marketing
10
Internationales Marketing
10
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Country stereotypes
2
Stereotype content model
2
USA
2
United States
2
Welt
2
World
2
Ad attitudes
1
Advertising
1
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Brand attitude
1
Brand globalness
1
Brand localness
1
Consumer culture ad imagery
1
Content analysis
1
Data-collection procedures
1
Ereignisstudie
1
Event study
1
Export subsidies
1
Exportsubvention
1
Foreign language
1
France
1
Frankreich
1
Fremdsprache
1
Global brands
1
Herkunftsbezeichnung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
4
Aufsatz im Buch
3
Book section
3
Language
All
English
4
Author
All
Ghauri, Pervez N.
Halkias, Georgios
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Magnusson, Peter
4
Westjohn, Stanford A.
4
Grudecka, Anna
3
Jin, Byoungho
3
Sichtmann, Christina
3
Steenkamp, Jan-Benedict E. M.
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Alden, Dana
2
Bandyopadhyay, Subir
2
Carneiro, Jorge Manoel Teixeira
2
Cavusgil, S. Tamer
2
Cerviño, Julio
2
Chen, Qimei
2
Coulter, Robin A.
2
Erkmen, Ezgi
2
Farhangmehr, Minoo
2
Fregidou-Malama, Maria
2
García-de-Frutos, Nieves
2
Gorostidi-Martinez, Haritz
2
Han, C. M.
2
Hancer, Murat
2
Hornikx, Jos
2
Hyder, Akmal S.
2
Jakubanecs, Alexander
2
Klein, Kristina
2
Lew, Yong Kyu
2
Llonch-Andreu, Joan
2
Melnyk, Valentyna
2
Meurs, Frank van
2
Nobre, Helena
2
Oh, Han-Mo
2
Okumuş, Abdullah
2
Ortega Egea, José Manuel
2
Punyatoya, Plavini
2
Raman, Prashant
2
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
2
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
3
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
4
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->