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~person:"Ghauri, Pervez N."
~person:"Halkias, Georgios"
~subject:"Brasilien"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Multinationales Marketing"
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Brasilien
Markenartikel
Strategische Allianz
International marketing
10
Internationales Marketing
10
Brand
3
Brand image
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenimage
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Country stereotypes
2
Stereotype content model
2
USA
2
United States
2
Welt
2
World
2
Ad attitudes
1
Advertising
1
Advertising effects
1
Bibliometrics
1
Bibliometrie
1
Brand attitude
1
Brand globalness
1
Brand localness
1
Consumer culture ad imagery
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Content analysis
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Ereignisstudie
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Export subsidies
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Exportsubvention
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Ghauri, Pervez N.
Halkias, Georgios
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Magnusson, Peter
3
Sichtmann, Christina
3
Westjohn, Stanford A.
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Coulter, Robin A.
2
Erkmen, Ezgi
2
Fregidou-Malama, Maria
2
Hancer, Murat
2
Hyder, Akmal S.
2
Lew, Yong Kyu
2
Llonch-Andreu, Joan
2
Punyatoya, Plavini
2
Raman, Prashant
2
Ray, Keshab
2
Rocha, Thelma Valéria
2
Schlegelmilch, Bodo B.
2
Sharma, Meenakshi
2
Steenkamp, Jan-Benedict E. M.
2
Strebinger, Andreas
2
Strizhakova, Yuliya
2
Torelli, Carlos J.
2
Vescovi, Tiziano
2
Wang, Xinran
2
Abrar, Muhammad
1
Abratt, Russell
1
Abu Gharara, Sahar Raafat
1
Afshardoost, Mona
1
Agbonifoh, Barnabas Aigbojie
1
Agnihotri, Arpita
1
Agnoli, Lara
1
Ahluwalia, Rohini
1
Aiello, Gaetano
1
Alarcón-del-Amo, María-del-Carmen
1
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1
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Journal of business research : JBR
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
4
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1
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
2
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
3
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
4
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
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