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~person:"Ghauri, Pervez N."
~person:"Magnusson, Peter"
~person:"Meffert, Heribert"
~person:"Müller, Stefan"
~person:"Zentes, Joachim"
~subject:"Brand management"
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Search: subject_exact:"Multinationales Marketing"
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Brand management
International marketing
78
Internationales Marketing
78
Deutschland
21
Germany
21
Marketingmanagement
17
Marketing management
16
Multinationales Unternehmen
15
Theorie
15
Theory
15
Transnational corporation
14
International business research
9
Internationale Betriebswirtschaftslehre
9
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9
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9
Globalisierung
8
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8
International market entry
8
Internationaler Markteintritt
8
Management
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7
Marketing
7
Osteuropa
7
Brand
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Consumer behaviour
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Internationales Management
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Business economics
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English
5
German
3
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Ghauri, Pervez N.
Magnusson, Peter
Meffert, Heribert
Müller, Stefan
Zentes, Joachim
Diamantopoulos, Adamantios
11
Steenkamp, Jan-Benedict E. M.
7
Schaffmeister, Niklas
6
Schlegelmilch, Bodo B.
6
Alden, Dana
5
Batra, Rajeev
5
Davvetas, Vasileios
5
Strebinger, Andreas
5
Swoboda, Bernhard
5
Torelli, Carlos J.
5
Ahlert, Dieter
4
Burmann, Christoph
4
Coulter, Robin A.
4
Jin, Byoungho
4
Johansson, Johny K.
4
Ozsomer, Aysegul
4
Pennemann, Karin
4
Schroeder, Jonathan E.
4
Strizhakova, Yuliya
4
Westjohn, Stanford A.
4
Bell, Sandra
3
Biedenbach, Galina
3
Canalichio, Pete
3
Cedrola, Elena
3
Checchinato, Francesca
3
Cote, Joseph A.
3
Feinberg, Fred M.
3
Grudecka, Anna
3
Halkias, Georgios
3
Hofer, Katharina
3
Iglesias, Oriol
3
Jakubanecs, Alexander
3
Lans, Ralf van der
3
Punyatoya, Plavini
3
Samiee, Saeed
3
Sichtmann, Christina
3
Sinning, Carolina
3
Stolle, Wulf
3
Supphellen, Magne
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Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Der Markt : international journal of marketing
1
Entrepreneurship in international marketing
1
International marketing in the fast changing world
1
International marketing review
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
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ECONIS (ZBW)
8
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1
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8
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
5
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
6
Internationale Markennamen : die Standardisierungs-/Differenzierungsentscheidung anhand linguistischer Kriterien
Müller, Stefan
;
Hoffmann, Stefan
- In:
Der Markt : international journal of marketing
49
(
2010
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10003988490
Saved in:
7
Internationales Marketing-Management : ein markenorientierter Ansatz
Meffert, Heribert
;
Burmann, Christoph
;
Becker, Christian
-
2010
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10008699444
Saved in:
8
Wo steht Europa? : Bestandsaufnahme und Perspektiven ; Dokumentation des 35. Münsteraner Führungsgesprächs vom 24./25. September 1998
Meffert, Heribert
(
contributor
);
Backhaus, Klaus
(
contributor
)
-
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
-
1999
Persistent link: https://www.econbiz.de/10001364420
Saved in:
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