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~person:"Ghauri, Pervez N."
~subject:"Brasilien"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~type_genre:"Aufsatz in Zeitschrift"
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Brasilien
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International marketing
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Ghauri, Pervez N.
Diamantopoulos, Adamantios
8
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5
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3
Sichtmann, Christina
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
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ECONIS (ZBW)
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Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
2
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
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