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~person:"Ghauri, Pervez N."
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International marketing
17
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Ghauri, Pervez N.
Meffert, Heribert
47
Czinkota, Michael R.
31
Franses, Philip Hans
29
Kotabe, Masaaki
29
Tietz, Bruno
28
Douglas, Susan P.
27
Cavusgil, S. Tamer
25
Meissner, Hans Günther
24
Samiee, Saeed
24
Diamantopoulos, Adamantios
23
Kaynak, Erdener
23
Ronkainen, Ilkka A.
23
Zentes, Joachim
23
Backhaus, Klaus
22
Kotler, Philip
22
Keegan, Warren J.
21
Sander, Matthias
19
Berndt, Ralph
18
Griffith, David A.
18
Jain, Subhash C.
18
Sheth, Jagdish N.
18
Swoboda, Bernhard
17
Zou, Shaoming
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Legerstee, Rianne
16
Manrai, Ajay K.
16
Meyer, Paul W.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Wagner, Joachim
16
Dichtl, Erwin
15
Grönroos, Christian
15
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Solberg, Carl Arthur
15
Sousa, Carlos M. P.
15
Belz, Christian
14
Quelch, John A.
14
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International marketing review
2
Advances in international marketing
1
Entrepreneurship in international marketing
1
Handbook on cross-cultural marketing
1
International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of world business : JWB
1
Multicultural perspectives in customer behaviour
1
Some aspects of control in international business
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ECONIS (ZBW)
19
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
3
International marketing and corporate social responsibility : part 2
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011590259
Saved in:
4
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
5
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
6
International marketing and corporate social responsibility : part 1
Ghauri, Pervez N.
(
ed.
);
Park, Byung Il
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011507074
Saved in:
7
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
8
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
9
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
10
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
1
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