Establishing rigor in mail-survey procedures in international business research
Year of publication: |
2015
|
---|---|
Authors: | Chidlow, Agnieszka ; Ghauri, Pervez N. ; Yeniyurt, Sengun ; Cavusgil, S. Tamer |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 50.2015, 1, p. 26-35
|
Subject: | International business research | Mail survey | Data-collection procedures | Content analysis | Bibliometrie | Bibliometrics | Multinationales Unternehmen | Transnational corporation | Internationale Betriebswirtschaftslehre | Internationales Marketing | International marketing | Wissenschaftliche Methode | Scientific method |
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