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~person:"Ghose, Anindya"
~person:"Kannan, P. K."
~subject:"Consumer behaviour"
~subject:"Mobile communications"
~subject:"Social Web"
~type_genre:"Article in journal"
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Consumer behaviour
Mobile communications
Social Web
Internet marketing
24
Online-Marketing
24
Konsumentenverhalten
17
Advertising effects
7
E-commerce
7
Electronic Commerce
7
Mobilkommunikation
7
Online retailing
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Online-Handel
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Social web
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Suchmaschine
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Internet
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Mobile marketing
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Mobile Marketing
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Mobile business
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social media
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21
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Ghose, Anindya
Kannan, P. K.
Dwivedi, Yogesh Kumar
18
Law, Chun Hung Roberts
18
Rita, Paulo
15
Filieri, Raffaele
14
Harrigan, Paul
13
Loureiro, Sandra Maria Correia
13
Bigné Alcañiz, J. Enrique
12
Ko, Eunju
12
Grewal, Dhruv
11
Kumar, Vikas
11
Hudders, Liselot
10
Karjaluoto, Heikki
10
Okumus, Fevzi
10
Pauwels, Koen
10
Akram, Umair
9
Bilgihan, Anil
9
Dens, Nathalie
9
Fogel, Joshua
9
Hollebeek, Linda D.
9
Michaelidou, Nina
9
Okazaki, Shintaro
9
Quach, Sara
9
Rahman, Zillur
9
Schweidel, David A.
9
Smith, Katherine Taken
9
Stephen, Andrew T.
9
Vrontis, Demetris
9
Wirtz, Bernd W.
9
Wu, Luorong
9
Kim, Woo Gon
8
Mattila, Anna S.
8
Milne, George R.
8
Moro, Sérgio
8
Noort, Guda van
8
Pelsmacker, Patrick de
8
Phua, Joe
8
Reijmersdal, Eva A. van
8
Schivinski, Bruno
8
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Information systems research : ISR
3
Journal of marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of management information systems : JMIS
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
21
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1
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
2
The effects of pressure and self-assurance nudges on product purchases and returns in online retailing : evidence from a randomized field experiment
Ghose, Anindya
;
Lee, Heeseung Andrew
;
Nam, Kihwan
;
Oh, …
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 517-535
Persistent link: https://www.econbiz.de/10014584395
Saved in:
3
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
4
The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10012492695
Saved in:
5
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
6
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
7
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
8
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
9
Modeling consumer footprints on search engines : an interplay with social media
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Management science : journal of the Institute for …
65
(
2019
)
3
,
pp. 1363-1385
Persistent link: https://www.econbiz.de/10012013817
Saved in:
10
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
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