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~person:"Ghosh, Tathagata"
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Ghosh, Tathagata
Han, Heesup
115
Belk, Russell W.
113
Grunert, Klaus G.
96
Mattila, Anna S.
96
Huber, Frank
87
Lusk, Jayson L.
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Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
9
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1
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
4
How to make effective product review videos : the influence of depth, frame, and disposition on consumers
Ghosh, Tathagata
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 73-92
Persistent link: https://www.econbiz.de/10012427423
Saved in:
5
Predicting hotel book intention : the influential role of helpfulness and advocacy of online reviews
Ghosh, Tathagata
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 299-322
Persistent link: https://www.econbiz.de/10011880405
Saved in:
6
Managing negative reviews : the persuasive role of webcare characteristics
Ghosh, Tathagata
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 148-173
Persistent link: https://www.econbiz.de/10011804469
Saved in:
7
"To feel a place of heaven" : examining the role of sensory reference cues and capacity for imagination in destination marketing
Ghosh, Tathagata
;
Sarkar, Abhigyan
- In:
Journal of travel and tourism marketing
33
(
2016
),
pp. 25-37
Persistent link: https://www.econbiz.de/10011484995
Saved in:
8
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
9
Consumer confusion in mobile application buying : the moderating role of need for cognition
Ghosh, Tathagata
;
Rao, Venu Gopal
- In:
International journal of e-business research : an …
10
(
2014
)
4
,
pp. 52-70
Persistent link: https://www.econbiz.de/10010469969
Saved in:
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