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~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~person:"Homburg, Christian"
~person:"Mattila, Anna S."
~subject:"Consumer behaviour"
~subject:"Relationship marketing"
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Consumer behaviour
Relationship marketing
Beziehungsmarketing
184
Konsumentenverhalten
169
Marketingmanagement
112
Theorie
110
Theory
110
Marketing management
96
Deutschland
92
Germany
87
Customer satisfaction
77
Kundenzufriedenheit
77
Lieferantenmanagement
55
Supplier relationship management
55
Marketing
53
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47
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47
Beschwerdemanagement
45
Complaint management
45
USA
39
Strategisches Management
37
Vertrieb
37
United States
36
Erfolgsfaktor
34
Advertising effects
33
Werbewirkung
33
Success factor
32
Brand management
31
Markenführung
31
Preismanagement
28
Pricing strategy
28
Marketingtheorie
27
Physical distribution
25
Einzelhandel
24
Advertising
23
Brand image
23
Corporate Social Responsibility
23
Corporate social responsibility
23
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23
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23
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Article
233
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193
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Graue Literatur
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Non-commercial literature
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Sammelwerk
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7
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7
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3
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3
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1
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1
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English
184
German
111
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Gierl, Heribert
Grewal, Dhruv
Homburg, Christian
Mattila, Anna S.
Bruhn, Manfred
121
Han, Heesup
107
Huber, Frank
89
Kumar, V.
89
Bauer, Hans H.
78
Wiedmann, Klaus-Peter
71
Herrmann, Andreas
66
Verhoef, Peter C.
66
Hollebeek, Linda D.
57
Loureiro, Sandra Maria Correia
56
Phau, Ian
56
Jang, Soocheong
52
Walsh, Gianfranco
51
Krafft, Manfred
49
Piller, Frank T.
49
Stauss, Bernd
47
Vrontis, Demetris
44
Palmatier, Robert W.
43
Gil Saura, Irene
42
Bang, Nguyen
41
Khare, Arpita
41
Sheth, Jagdish N.
41
Smith, Alan D.
41
Swoboda, Bernhard
41
Thaichon, Park
40
Hyun, Sunghyup Sean
39
Ko, Eunju
38
Stock-Homburg, Ruth
38
Mittal, Vikas
37
Dwivedi, Yogesh Kumar
36
Prentice, Catherine
36
Neslin, Scott A.
35
Bagozzi, Richard P.
34
Hippner, Hajo
34
Melewar, T. C.
34
Rajagopal
34
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Institut für Marktorientierte Unternehmensführung Mannheim
2
Universität Mannheim
2
Wissenschaftliche Hochschule für Unternehmensführung
2
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International journal of hospitality management
28
Marketing : ZFP ; journal of research and management
23
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
15
Journal of the Academy of Marketing Science
12
Journal of retailing
11
Journal of business research : JBR
10
Journal of marketing
10
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
8
The journal of services marketing
8
Perspektiven der marktorientierten Unternehmensführung : Arbeiten aus dem Institut für Marktorientierte Unternehmensführung der Universität Mannheim
7
Die Betriebswirtschaft : DBW
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of hospitality marketing & management
6
Reihe: Management-Know-how / M : praxisnah und aktuell
6
Jahrbuch der Absatz- und Verbrauchsforschung
5
Wissenschaft & Praxis
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
4
International journal of contemporary hospitality management
4
Journal of service management
4
Cornell hospitality quarterly : CQ
3
Der Markt : international journal of marketing
3
Journal of business economics : JBE
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Harvard-Business-Manager : das Wissen der Besten
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of service research : JSR
2
MSI reports : working paper series
2
Management for Professionals
2
Marketing : journal of research and management
2
Psychology & marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Services marketing quarterly
2
The Cornell hospitality quarterly
2
The journal of product & brand management
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
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ECONIS (ZBW)
292
Showing
1
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10
of
292
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date (oldest first)
1
Implementing the marketing concept at the employee-customer interface : the role of customer need
knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
2
Tolerating and managing failure: an organizational perspective on customer reacquisition
management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
3
Customer satisfaction and elapsed time since purchase as drivers of price
knowledge
Homburg, Christian
;
Koschate-Fischer, Nicole
;
Wiegner, …
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009504549
Saved in:
4
Customer experience
management
: eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel
-
2016
Persistent link: https://www.econbiz.de/10011593733
Saved in:
5
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
6
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
7
A double whammy effect of ethnicity and gender on consumer responses to
management
level service failures
Wu, Luorong
;
Han, Rachel
;
Mattila, Anna S.
- In:
Journal of service management
27
(
2016
)
3
,
pp. 339-359
Persistent link: https://www.econbiz.de/10011583559
Saved in:
8
Revenue
management
in the context of movie theaters : is it fair?
Choi, Choongbeom
;
Jeong, Miyoung
;
Mattila, Anna S.
- In:
Journal of revenue and pricing management
14
(
2015
)
2
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011309183
Saved in:
9
Improving service
management
in budget hotels
Peng, Jianping
;
Zhao, Xinyuan
;
Mattila, Anna S.
- In:
International journal of hospitality management
49
(
2015
),
pp. 139-148
Persistent link: https://www.econbiz.de/10011379970
Saved in:
10
Sales excellence : systematic sales
management
Homburg, Christian
;
Schäfer, Heiko
;
Schneider, Janna
-
2012
-
Softcover reprint
This book presents a very novel and strategic approach to Sales
Management
, an area that has suffered from a lack of …
Persistent link: https://www.econbiz.de/10009628196
Saved in:
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