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~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~person:"Wu, Luorong"
~subject:"Consumer behaviour"
~subject:"Price"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Price
Service quality
Konsumentenverhalten
166
Beziehungsmarketing
26
Relationship marketing
26
Advertising effects
25
Einzelhandel
25
Retail trade
25
Werbewirkung
25
Customer satisfaction
18
Internet marketing
18
Kundenzufriedenheit
18
Online-Marketing
18
Advertising
16
Brand image
16
Markenimage
16
Theorie
16
Theory
16
Werbung
16
Dienstleistungsqualität
15
Emotion
14
Preismanagement
14
Pricing strategy
14
Brand management
13
Experiment
13
Markenführung
13
Deutschland
11
Germany
11
Online retailing
11
Online-Handel
11
Social Web
10
Social web
10
Viral marketing
10
Virales Marketing
10
Ladengestaltung
9
Marketing management
9
Marketingmanagement
9
Store design
9
Brand
8
Markenartikel
8
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Undetermined
69
Free
2
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Article
163
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Article
Aufsatz in Zeitschrift
166
Aufsatz im Buch
10
Book section
10
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
research-article
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
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Language
All
English
129
German
37
Author
All
Gierl, Heribert
Grewal, Dhruv
Wu, Luorong
Han, Heesup
115
Mattila, Anna S.
98
Lusk, Jayson L.
75
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Loureiro, Sandra Maria Correia
62
Nayga, Rodolfo M.
62
Septianto, Felix
61
Jang, Soocheong
57
Belk, Russell W.
56
Paul, Justin
54
Herrmann, Andreas
50
Ko, Eunju
50
Laroche, Michel
48
Walsh, Gianfranco
48
Bagozzi, Richard P.
47
Hollebeek, Linda D.
47
Kim, Jungkeun
46
Pelsmacker, Patrick de
45
Diamantopoulos, Adamantios
42
Sharma, Piyush
42
Bang, Nguyen
40
Thaichon, Park
40
Das, Gopal
39
Kim, Seongseop
38
Rajagopal
38
Ko, Yong Jae
37
Vrontis, Demetris
37
Eisend, Martin
36
Park, Jungkun
36
Verhoef, Peter C.
36
Wiedmann, Klaus-Peter
36
Wong, IpKin Anthony
36
Hyun, Sunghyup Sean
35
Moschis, George P.
35
Rana, Nripendra P.
35
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Published in...
All
Marketing : ZFP ; journal of research and management
16
Journal of retailing
13
International journal of hospitality management
12
Journal of business research : JBR
9
Journal of the Academy of Marketing Science
9
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing research
5
Psychology & marketing
5
Journal of business economics : JBE
4
MSI reports : working paper series
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of contemporary hospitality management
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of service management
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
The journal of services marketing
2
Tourism management : research, policies, practice
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Asia Pacific journal of marketing and logistics
1
Cornell hospitality quarterly : CQ
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of travel and tourism marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
166
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1
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166
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1
Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Trust the facts : the impact of reviews' written style and subject-focus on peer-to-peer accommodation consumption
Shin, Hhye Won
;
Fan, Alei
;
Wu, Luorong
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 249-276
Persistent link: https://www.econbiz.de/10014633470
Saved in:
4
How inspiring! : the impact of repurposed design on customer inspiration and repurchase intention
Wu, Luorong
;
Fan, Alei
;
Wang, Peihao
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014633668
Saved in:
5
When and why nostalgic ads work (and do not work) : a social influence perspective
Huang, Huiling
;
Yang, Bi
;
Liu, Qing
;
Wu, Luorong
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457826
Saved in:
6
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
7
Young people share, but do so differently : an empirical comparison of peer-to-peer accommodation consumption between millennials and Generation Z
Fan, Alei
;
Shin, Hhye Won
;
Shi, Jieyu (Jade)
;
Wu, Luorong
- In:
The Cornell hospitality quarterly
64
(
2023
)
3
,
pp. 322-337
Persistent link: https://www.econbiz.de/10014312200
Saved in:
8
The numerical stroop effect on consumer preference to order healthy food
Cai, Ruiying
;
Lu, Lu
;
Wu, Luorong
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014325598
Saved in:
9
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
10
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
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